Diverse Individuals Illuminate L’Oréal Paris’ “You’re Worth it” Tagline in New Campaign “Your Skin, Your Story”
L’Oréal Paris will launch “Your Skin, Your Story,” a new campaign for its True Match foundation range this Sunday during the 74th Annual Golden Globe Awards. Inspired by the 33 shades of True Match, the campaign highlights stories of beautiful individuals through L’Oréal Paris’ tenet “You’re Worth It.”
From an artist and artisan native to Nepal, to an American transgender model, actress and writer, to a travel and food lifestyle blogger from Hawaii, to a millennial male model of Caribbean descent, each of the individuals featured share their unique heritage and skin story.
“L’Oréal Paris is a brand fueled by a mission to empower everyone to own and embrace their individual beauty and intrinsic worth,” says Tim Coolican, Deputy General Manager, L’Oréal Paris USA. “By featuring a diverse blend of individuals and illustrating their individual skin stories, our new True Match campaign celebrates the power and beauty of feeling comfortable in your own skin.”
‘Your Skin, Your Story” casts actresses, young creatives, change makers and models, all embodying a strong sense of self-worth and empowerment. L’Oréal Paris global spokeswomen, actress Blake Lively, and models Lara Stone, Alexina Graham, and Xiao Wen Ju are featured along with newcomers model Darnell Bernard and lifestyle influencer Cipriana Quann. Additionally, advocates for progress in body diversity, Sabina Karsson and Marquita Pring along with transgender model and trans rights activist Hari Nef are featured in the campaign.
“‘Because I’m worth it’ is an iconic belief that resonates with so many, for good reason. Now more than ever, that simple phrase is a powerful reminder to us all as people are coming together, rising up, and standing for their value. We are worth it. We are different shapes and sizes. We are different colours. We are beautiful inside and out. We are kind. We are brave. We are vulnerable. We are flawed. We are perfect. We are worth it. And we each have a story to tell. Which is why I was so moved by the ‘Your Skin, Your Story’ campaign. It’s a beautiful illustration that we are in this together. And we are listening to one another and celebrating each other for both our similarities, and our differences. Now that’s beautiful,” said Lively.
L’Oreal was a winner of World Branding Awards in the Cosmetics category.