Lifestyle Archives | World Branding Forum

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The debut of the Omaha Marriott Downtown begins the opening of the Capitol District, a mixed-use development being launched in stages. The debut of premium...

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Featured Marketing News

Joseph Ribkoff Celebrates 60 Years in Global Fashion

Deborah Joy Peter

August 1, 2017August 1, 2017

Joseph Ribkoff has released a commemorative spring collection and is showcasing its latest styles as a tribute to the brand's diamond jubilee. Canadian women’s apparel...

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Branding Featured News

Regent Hotels Expands Global Footprint with Three

Olivia Pearce

July 27, 2017August 15, 2017

Regent Hotels is using its mixed-use business model to amplify its presence, with new projects in Vietnam, Montenegro, and Indonesia. Asian luxury hospitality group, Regent...

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Branding Campaigns Featured News Videos

Old Navy Welcomes Back to School Season with Onward!

Olivia Pearce

July 19, 2017July 20, 2017

Old Navy has debuted eight videos to celebrate its Onward! launch in partnership with Pharrell Williams’ creative collection, i am OTHER. Old Navy has launched a platform...

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Branding Campaigns Featured News

Extraordinary Comes to Life Effort by Cole Haan Debuts

Olivia Pearce

July 13, 2017July 13, 2017

Cole Haan unveils GrandEvølution, GrandMøtion, and StudiøGrand collections via a campaign collaboration with New York City Ballet. Cole Haan has engaged artistes from New York...

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Advertising Featured News

Stuart Weitzman Unlocks New Season with Gigi Hadid

Deborah Joy Peter

July 13, 2017July 13, 2017

Stuart Weitzman transforms look for the brand new season with fresh releases and a push created for the US, Canada, Europe, and Asia. Stuart Weitzman...

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Branding Campaigns Featured News Videos

United Colors of Benetton Debuts Power Her Choices

Deborah Joy Peter

July 11, 2017July 17, 2017

United Colors of Benetton has launched Power Her Choices, a global campaign to protect women and girls from unintended pregnancies. United Colors of Benetton unveiled Power...

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Branding Campaigns Featured News

Coach Takes a Ride with Selena Gomez for the Fall

Olivia Pearce

June 20, 2017June 20, 2017

Coach has appointed Selena Gomez as the brand ambassador for its fall advertising push, with the artiste to star in three promotional videos. Coach has...

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Branding Featured News

IKEA Canada Adds Quebec City to Shopping List

Joshua Hughes

June 8, 2017June 8, 2017

IKEA Canada has begun laying the foundation for its upcoming Quebec City store slated to open in the summer of 2018 after Halifax this year....

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Advertising Featured News

Skechers Casts Rob Lowe in Men’s Footwear Campaign

Joshua Hughes

February 22, 2017February 22, 2017

Rob Lowe reunites with Skechers after a 15-year hiatus. He will serve as the face of a new men’s footwear campaign which debuts in spring....

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Advertising Featured News

UGG Gets Real with Spring-Summer Global Campaign

Joshua Hughes

February 10, 2017February 11, 2017

UGG has rolled out its SS17 push which runs worldwide. Dubbed Real, it features a cast of 11 unique individual with authentic stories to share. UGG...

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Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...