Lidl Archives | World Branding Forum

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In this time of layoff, Lidl Co UK has stepped up to introduce 1500 new jobs. However, this plan will be executed with the establishment...

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Featured General Marketing News

Lidl Introduces Store Finder’s Fee

Olivia Pearce

April 27, 2022

Supermarket chain Lidl has said it will pay a finder's fee to anyone who can find a suitable site for a new store as it...

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Advertising Branding News

‘Big on quality, Lidl on price’

Anisha Kapoor

June 5, 2019

Lidl’s latest advertising campaign is set to focus on the quality part of their catchphrase ‘Big on quality, Lidl on price.’ The German retailer, who...