Launches Archives | World Branding Forum

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A creative hub featuring new offices in Holborn, the brand’s debut makes for a cohesive digital environment to create and innovate Pocket App, one of...

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Advertising Industry Marketing News

TBWA Veteran Releases Book on Disruptive Innovation

Anisha Kapoor

December 9, 2015December 9, 2015

Jean-Marie Dru has just initiated the U.S. launch of his sixth book, entitled The Ways to New: 15 Paths for Disruptive Innovation TBWA Worldwide Chairman, Jean-Marie...

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Branding Featured News

Starwood Welcomes Adventure into Le Méridien and Westin Experience

Thomas Ng

December 8, 2015December 8, 2015

The move supports the growing global demand of family travel as well as reinvents the kids’ club concept to set the brand apart Starwood Hotels...

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Branding Design Featured News

Haig Club Unveils ‘Holly’ Grail with Limited Edition

Olivia Pearce

December 7, 2015December 7, 2015

Haig Club has launched The Decanter Series, a new release designed to match the growing demand of whisky over the holidays Haig Club, the single...

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Industry News Public Relations

Taylor Rafferty Beefs Up IR with Brand Debut

Anisha Kapoor

December 7, 2015December 8, 2015

The network’s new suite of services provides cost-effective, efficient tools to allow them to advance best practice programmes Independent investor relations firm, Taylor Rafferty, has...

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Branding Featured News

H&M Rolls Retail Cart into Lower Manhattan

Deborah Joy Peter

December 3, 2015December 3, 2015

Set to open at the Westfield World Trade Center in the spring of 2016, the new spot joins seventeen other locations already in New York...

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Advertising Campaigns Featured News Videos

Lindeman’s Serves Chivalry with Gentleman’s Collection

Joshua Hughes

December 2, 2015December 2, 2015

Embodying irreverence, the push positions the new release as the choice for the gentleman who is and the gentleman who wishes to be Treasury Wine...

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Branding Design Featured News

St. Regis Pulls Out the Red Carpet in Dubai

Thomas Ng

December 2, 2015December 2, 2015

The debut represents its fourth property in the region since launching The St. Regis Saadiyat Island Resort in Abu Dhabi four years ago St. Regis...

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Branding Featured News

Starwood Checks in with Design Hotels to Seal the Deal

Olivia Pearce

December 1, 2015December 1, 2015

Starwood has inked an expanded partnership with Design Hotels, so that the latter joins the group’s stable as the eleventh Starwood brand Starwood Hotels & Resorts...

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Advertising Campaigns Design Featured News

Skyy Vodka Paints the Town Blue in the Face

Joshua Hughes

December 1, 2015December 2, 2015

With ugly sweaters serving as a big pop culture trend and vodka being the top holiday spirit, both elements have been combined American alcohol heavyweight, Skyy...

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Advertising Campaigns Featured News Videos

Stella Artois Breaks Ground with Legend’s Under the Stars

Joshua Hughes

November 30, 2015November 30, 2015

The duet pays homage to the brand’s name Stella which directly translates to ‘star’ in Latin whilst uniting a figurative one with the literal kind Stella Artois...

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Design Featured News Technology

Vivo Adds X Factor with New Smartphone Release

Thomas Ng

November 30, 2015November 30, 2015

The X6 mobile variant seals the brand’s commitment to technology which excels in appearance, audio, and video effects Vivo has launched its latest product called...