Launches Archives | World Branding Forum

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Sekkisei will open its doors at the T Galleria by DFS, Hawaii in August, which is also where its Where Brightening Begins campaign begins. Japanese...

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Featured Marketing News

Jack Daniel’s Whiskey Launches Inaugural Global Barrel Hunt

Anisha Kapoor

June 23, 2016June 23, 2016

The event supports Jack Daniel’s 150th anniversary of the Lynchburg-based distillery dedicated to the production of its Tennessee whiskey. In conjunction with the 150th anniversary...

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Branding Featured News

Wyndham Grand Travels to Athens for Grecian Debut

Deborah Joy Peter

June 23, 2016June 23, 2016

The location adds to the Wyndham Grand portfolio, and joins markets such as Shanghai, Istanbul, Doha, Salzburg, Chicago, and Orlando. Wyndham Hotel Group has expanded its luxury...

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Kiosked Unveils 360 Panorama Experiences at Cannes Lions

Deborah Joy Peter

June 22, 2016June 13, 2023

The Kiosked offering serves as a virtual reality platform for premium publishers and global brands to enhance the consumer experience. Advertising automation provider, Kiosked, has launched 360°...

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Apple Unveils Biggest Release with iOs 10 Preview

Thomas Ng

June 14, 2016July 5, 2016

Apple introduces update to Messages, Home app, Photos, Music and News, and opens Siri, Maps, Phone, and Messages to developers. At its Worldwide Developers Conference...

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Sony Mobile Dials into Canada with Xperia X

Thomas Ng

June 7, 2016July 5, 2016

Seeing release in June, the stores tied in with the Sony Xperia debut include Bell, Rogers, Virgin Mobile, Wind Mobile, and Videotron. Sony Mobile has...

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Branding Featured News

Bulldog Takes Signature London Dry Gin to Americas

Olivia Pearce

June 7, 2016June 7, 2016

The Bulldog move supports its strategy for the US, Canada, Mexico, Latin America, and the Caribbean, with a focus on the on-premise. London dry gin brand,...

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Branding Featured News

OPI Polishes Brand with Kerry Washington Collaboration

Deborah Joy Peter

June 6, 2016June 6, 2016

The actress worked with OPI Co-founder to develop and name the 12 shades available in both Nail Lacquer and GelColor formulas. OPI Washington DC is...

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Featured Marketing News

Havana Club Marks Golden Age with Major Expansion

Deborah Joy Peter

June 2, 2016June 2, 2016

Complementing a new Havana Club release—Añejo Clásico—debuting in June, a campaign themed The Golden Age, Aged Well will launch in the summer. Puerto Rican rum-maker, Havana Club,...

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Branding Featured News

Shangri-La Dazzles Sri Lanka with Hambantota Resort & Spa

Anisha Kapoor

June 2, 2016June 2, 2016

The Shangri-La beachfront property is parked on what was once a 145-acre coconut plantation along the country’s southern coastline. Shangri-La has opened the doors of...

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Branding Featured News

Marriott Hotels Launches Luxury Brand into Phuket

Olivia Pearce

June 1, 2016June 1, 2016

Located on the beach of Nai Yang, the Phuket Marriott Resort and Spa is surrounded by the lush forest green of the Sirinath National Park. Marriott...

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Branding Featured News

Ferrero Takes Kinder Schoko-Bons Crispy to India

Deborah Joy Peter

May 31, 2016May 31, 2016

The new release by Ferrero will be manufactured at the company’s production facility in Baramati set in the Pune district. Chocolate-maker, Ferrero, has expanded its presence in India...