Launches Archives | World Branding Forum

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The new Ford hatch runs on 350 horsepower and four driving modes to deliver a high-performing torque and premium driving experience. Ford has unveiled the Focus...

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Samsung Dials into America with Latest Galaxy Tab

Thomas Ng

July 14, 2016July 14, 2016

Featuring a vibrant display, the latest Android OS, and upgradeable storage, the Samsung device is ideal for personal entertainment. Samsung Electronics America has launched the...

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Featured Marketing News Videos

Ring Knocks on UK’s Doors with Richard Branson Deal

Anisha Kapoor

July 12, 2016July 12, 2016

Ring allows users to see and speak with visitors, and hits the UK market following success in reducing crime in U.S. neighbourhoods. Outdoor home security provider,...

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Branding Campaigns Featured News Videos

Schick Combats Shave Irritation with #HydroRescue

Olivia Pearce

July 8, 2016July 8, 2016

Supporting the debut of a new release, Schick will unveil a campaign titled #HydroRescue which shines the spotlight on Robot Razor. Schick Hydro is launching a...

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Advertising Featured News Videos

Unilever Japan Has CLEAR Plan for Headgear Warriors

Joshua Hughes

July 5, 2016July 5, 2016

Unilever Japan has rolled out a campaign for CLEAR targeting men battling harsh scalp conditions brought on by extensive headgear use. Unilever Japan K.K. has...

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Branding Featured News

Coca-Cola Takes Immersive Retail to Disney Springs

Olivia Pearce

July 4, 2016July 4, 2016

One of three locations in the United States, the Coca-Cola Store Orlando features a broad assortment of Coke-branded merchandise. Coca-Cola has opened Store Orlando at...

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Advertising Featured News

Paper Mate Inks #SpreadJoy Deal with Shawn Mendes

Joshua Hughes

July 1, 2016July 1, 2016

As Paper Mate ambassador, Mendes will represent the brand’s Spread Joy, Not Smears push, which ties in with his upcoming World Tour. For the launch of...

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Branding Campaigns Featured News Videos

Has Wagg Barked Up the Right Tech with First Dog TV Remote?

Olivia Pearce

June 30, 2016June 30, 2016

The newly developed dog-friendly prototype by Wagg marks the launch of Dogglebox, a one-off spoof with a completely canine cast. Pet food brand, Wagg, based...

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Branding Featured News

DoubleTree by Hilton Heads to Mexico’s Veracruz

Deborah Joy Peter

June 29, 2016June 29, 2016

Mexico's DoubleTree by Hilton Veracruz is an ideal choice for business and leisure travel as well as social and corporate events. Hilton has launched DoubleTree...

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Twitter Sweeps in with #Stickers for Photo Editing

Thomas Ng

June 28, 2016June 28, 2016

#Stickers is a tool allowing users to pick from hundreds of accessories, emojis and props, and stick them anywhere on their photos. Twitter has launched...

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Featured Marketing News

Reebok Partners with J.J. Watt for JJ I Product Premiere

Anisha Kapoor

June 27, 2016June 27, 2016

The product was built from the ground up to embody the partnership between Reebok and the aforementioned brand ambassador. Reebok, in partnership with J.J. Watt,...

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Advertising Featured News

Uniqlo Takes On Florida with Walt Disney World Launch

Joshua Hughes

June 27, 2016June 27, 2016

The Uniqlo store represents the first in the Southeast region of the United States, and will occupy 25,000 square feet across two floors. Uniqlo is set...