Launches Archives | World Branding Forum

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Riders by Lee ran a concept test with over 700 women, allowing them to dress in Bounce Back Denim to experience the collection. Women’s lifestyle...

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Advertising Featured News

Karl Lagerfeld Takes Paris to North America

Joshua Hughes

August 31, 2016August 31, 2016

Titled Love from Paris, Karl xx, the Karl Lagerfeld fall ad campaign coincides with the brand’s North American premiere in three markets. Karl Lagerfeld Paris has...

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Advertising Featured News

Ford Powers Up F-Series Super Duty for the Fall

Joshua Hughes

August 26, 2016August 26, 2016

With the addition of a 48-gallon fuel tank, the Ford Super Duty maximises time between fill-ups to get more done in a shorter span. Ford...

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Advertising Featured News

Breakfast at Carl’s Jr. Beefed Up with Steak and Eggs

Joshua Hughes

August 24, 2016August 24, 2016

The Carl’s Jr. Steak, Egg & Cheese Breakfast Biscuit and Burrito are now available at participating locations across the United States. Sister restaurant chains, Carl’s...

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Nike Enhances Nike+ Run Club App Capabilities

Thomas Ng

August 23, 2016July 24, 2017

The Nike feature lets athletes cover more ground with an adaptive coaching engine that begins with a runner’s fitness level and goals. Nike has launched an...

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Branding Featured News

Gevalia Kaffe Debuts Fresh Special Reserve Line in US

Deborah Joy Peter

August 23, 2016August 23, 2016

Owned by The Kraft Heinz Company, Gevalia Kaffe, has launched a new Special Reserve line of coffee for America featuring four varieties. Gevalia Kaffe, under...

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Featured Marketing News

Swire Coca-Cola Kicks It with the Denver Broncos

Joshua Hughes

August 19, 2016August 19, 2016

Swire Coca-Cola has released specially designed bottles to commemorate the Denver Broncos so fans can join in the celebration. Swire Coca-Cola salutes the defending World Champion, Denver Broncos,...

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Branding Campaigns Featured News

Campbell Canada Freshens Up Look and Flavours

Olivia Pearce

August 19, 2016August 19, 2016

The Campbell Canada makeover supports the brand’s aim to offer only products that Canadians are proud to serve their families. Campbell Canada has moved to...

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Featured Marketing News Videos

Wynn Palace Dazzles Travellers with Luxury Resort

Deborah Joy Peter

August 17, 2016August 17, 2016

Wynn Palace aims to redefine luxury as part of Macau's continued expansion into a world centre of tourism and leisure. Wynn Resorts is scheduled to open the...

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Branding Featured News

Skechers Ups Game with World Trade Center Store

Olivia Pearce

August 16, 2016August 16, 2016

The Skechers store is part of the launch of a new 500,000 square foot centre in Manhattan’s latest dining, retail, and entertainment hotspot. Performance footwear...

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Branding Featured News

Revlon Rolls Volume into One-Step Dryer Series

Deborah Joy Peter

August 16, 2016August 16, 2016

The Revlon Salon One-Step Hair Dryer and Volumizer offers a styling tool that places creativity and control in the consumer’s hands. Revlon has launched its...

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Design Featured News Technology

Honda Drives Hatchback Performance in America

Thomas Ng

August 15, 2016August 15, 2016

The new Honda Civic model combines Euro-inspired styling with premium driving dynamics and direct-injected turbo engine technology. Honda is set to launch its 2017 Civic...