Jordan Brand Archives | World Branding Forum

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Nike welcomes back Jason Mayden, former President of Fear of God Athletics, to assume the role of Chief Design Officer for the Jordan brand. Mayden,...

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Campaigns Featured News

Nike announces economic empowerment partnership

Olivia Pearce

January 11, 2021

Nike's partnership expands on its Black Community Commitment to support organisations focused on social justice, education and economic opportunity for Black Americans Expanding the Nike,...

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Campaigns Featured News

Nike’s latest film encourages its consumers to make an impact

Olivia Pearce

October 26, 2020

Nike has partnered Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the...

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Campaigns Featured News

Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard

Olivia Pearce

December 20, 2017May 8, 2018

Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle Foot Locker, an athletic retailer,...