Johnnie Walker Archives | World Branding Forum

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Johnnie Walker latest campaign Walk Beyond enriches people's lives by adding creativity. However, this blend gets a Southeast Asian touch by incorporating its street culture....

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Campaigns Featured News

Johnnie Walker launches vision to plant one million trees in Scotland

Olivia Pearce

December 15, 2020December 15, 2020

As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch Whisky Johnnie...

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Branding Campaigns Featured News

Jane Walker by Johnnie Walker celebrates women breaking boundaries

Olivia Pearce

December 11, 2020December 11, 2020

Jane Walker's campaign will highlight and fund women-owned businesses through a partnership with IFundWomen On 10 December, Human Rights Day, a day that observes the...

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Branding Featured News

Johnnie Walker unveils its new documentary created by Anthony Wonke

Olivia Pearce

November 13, 2020

The documentary tells a powerful story of positivity and resilience - exploring how, over two centuries, Johnnie Walker navigated floods, flu pandemics and World Wars,...

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Branding Featured Marketing News

Diageo partners MullenLowe Profero in latest initiative for Father’s Day

Olivia Pearce

June 12, 2020

Diageo invests in personalisation as part of a three-pronged marketing strategy that includes building excitement amongst existing customers to create loyalty Diageo, a British multinational...

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Branding Featured News

Johnnie Walker Unveils Rare Midnight Blend

Olivia Pearce

November 1, 2018November 1, 2018

Johnnie Walker has revealed its Master Blender’s Private Collection final edition. The 28 Year Old Midnight Blend is an after-dinner whisky. Johnnie Walker has created the...

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Branding Featured Industry News

World Branding Awards 2018 Celebrates 270 Winners in London

Olivia Pearce

October 31, 2018October 31, 2018

BMW, Cartier, Lego, Louis Vuitton, Nescafé, and Rolex among 270 Winners of the 2018 World Branding Awards at Kensington Palace. LONDON, October 31, 2018 –...

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Branding Featured News Videos

Johnnie Walker Has GoT White Walker Whisky

Deborah Joy Peter

October 3, 2018October 6, 2018

White Walker by Johnnie Walker and the Game of Thrones Single Malt Scotch Whisky Collection have both debuted in partnership with HBO. Johnnie Walker has...

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Advertising Featured News

Nick and Ric Offerman Celebrate Father’s Day with Lagavulin

Joshua Hughes

June 12, 2018

My Tales of Whisky content series by Lagavulin releases new video in honour of Father's Day The apple doesn't fall far from the tree in...

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Campaigns Featured News

Johnnie Walker Set to Captivate Travellers in Heathrow and Edinburgh Airports

Olivia Pearce

June 7, 2018June 7, 2018

Diageo Global Travel launches multi-million pound Johnnie Walker marketing campaign in Europe and Scotland's biggest airports As holiday-makers whisk their way through London Heathrow and Edinburgh...

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Featured Marketing News

Johnnie Walker Releases Limited Edition Blue Label for Chinese New Year

Anisha Kapoor

December 21, 2017June 13, 2023

This year's luxurious Chinese New Year design for Johnnie Walker is inspired by the precious bond between man and dog In true festive spirit, Johnnie...

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Featured Marketing News Videos

Johnnie Walker Revs Up with #JoinThePact in London

Deborah Joy Peter

July 17, 2017July 18, 2017

Johnnie Walker partnered with four racers to launch #JoinThePact at London F1 Live and collect 250,000 commitments in line with the push. In line with...