John Hancock Archives | World Branding Forum

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The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...

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John Hancock Partners with LA Roma Films for Boston

Olivia Pearce

December 3, 2015December 3, 2015

The partnership covers the title sponsorship of Boston, the first ever feature-length documentary film about the iconic Boston Marathon Thirty-one-year Boston Marathon principal sponsor, John...

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John Hancock Launches Fresh Installation of Life Comes Next

Joshua Hughes

September 16, 2015September 26, 2015

The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...