Jif Archives | World Branding Forum

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Jif joins a bigger cultural conversation around the most influential music genre of the 21st century - hip hop In early 2020, Jif peanut butter...

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Branding Featured News

Jif and GIPHY say there’s only one Jif – and it’s peanut butter

Olivia Pearce

February 25, 2020

Jif and GIPHY team up in teaching the world the difference between the two words "If you have ever called a .GIF a Jif, we...

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Branding Featured News

Jif and Neil Patrick Harris Team Up to End Snack-Time Parenting Struggles

Olivia Pearce

June 26, 2018

Introducing Jif Power Ups, a new snack line from the makers of Jif Peanut Butters For decades, parents and kids have navigated snack-time struggles. Kids...