Innovation Archives | World Branding Forum

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The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...

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Branding Industry News

Cannes Lions Awards Open for Entries

Anisha Kapoor

January 25, 2017January 25, 2017

New Categories Added with Improvisations to Simplify Entry Process The Cannes Lions International Festival of Creativity is now open for entries to the Lions –...

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Ecobuild Launches the Big Innovation Pitch with M&S

Thomas Ng

December 20, 2016December 20, 2016

The Ecobuild Big Innovation Pitch has returned for a third consecutive year, with the latest installation featuring a Marks & Spencer tie-up. Ecobuild has teamed...

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Featured Industry News

Warc Names Dana Anderson Innovation Awards Chair

Joshua Hughes

November 11, 2016November 11, 2016

In conjunction with its 2017 Innovation Awards, Warc has appointed Mondelez’s Dana Anderson chair and added six new judges to the jury. Warc has selected...

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Branding Featured News Videos

Reebok Enhances Fluidity with Liquid Factory

Olivia Pearce

October 24, 2016October 24, 2016

The first concept shoe born from the process is the Reebok Liquid Speed, an energy-return-focused shoe with foot sensory feedback. Reebok has introduced Liquid Factory, a...

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Advertising Featured News

Cannes Lions Reveals 2016 Creativity Report Results

Joshua Hughes

October 20, 2016October 20, 2016

The Cannes Lions rankings and analysis from its annual Creativity Report has been released, with 61 countries taking home trophies. The Cannes Lions International Festival...

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SoftBank Bridges Technology Gap with Analog Innovation

Thomas Ng

June 3, 2016July 6, 2016

Presenting smartphone technology in a new light, SoftBank evokes deep sentimental value and emotions which are truly human-inspired. Japanese multinational telecommunications company, SoftBank, has partnered...

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Design Featured News Videos

Volvo Rolls Out Global Small Car Strategy

Thomas Ng

May 18, 2016May 18, 2016

The 40-series concepts demonstrate how Volvo plans to expand into the aforementioned lucrative market with a range of vehicles. Premium automotive giant, Volvo, has unveiled...

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Advertising Industry News

Cannes Lions Innovations Names Tamhane to Jury

Joshua Hughes

April 11, 2016April 11, 2016

Gain Theory’s London-based WW COO and EMEA Chief Executive Officer, Manjiry Tamhane has been selected to the Creative Data jury. Cannes Lions Innovation, the specialist event...

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Branding News Public Relations

Weber Shandwick Lands Columbia University Partnership

Olivia Pearce

March 17, 2016March 17, 2016

The tie-up will see collaborations with Columbia University to develop innovative solutions which address specific client challenges Weber Shandwick has joined the Affiliates Program at Columbia University's Data Science...

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Advertising News Technology

Adyoulike Forecasts Native Advertising Growth for UK

Joshua Hughes

January 8, 2016January 8, 2016

Global figures reflect the landscape’s value and how it is expected to almost double from £21.3 billion in 2015 to £40.88 billion in 2018 Based...

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Verve Mobile Nabs Nokia’s Ollila for Dual Role

Thomas Ng

January 4, 2016January 4, 2016

As General Manager and Chief of Staff, he will work with company lead, Tom Kenney, to grow the innovation team Mobile advertising firm, Verve, has named...