Industry Archives | World Branding Forum

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The Board Decided on Three New Appointments After Tadashi Ishii Stepped Down in December 2016 Dentsu Inc. has selected Toshihiro Yamamoto to succeed Tadashi Ishii...

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Francis Wee Joins Ogilvy as Executive Creative Director

Anisha Kapoor

January 18, 2017January 19, 2017

Wee Has 30 Years of Advertising Experience and A Trail of Awards Including the D&AD Black Pencil Ogilvy & Mather Singapore has appointed Francis Wee...

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Branding Featured Marketing News

Universal’s Bravado Acquires Exclusive Prince’s Global Merchandising Rights

Joshua Hughes

January 12, 2017January 16, 2017

Global Programs to Honour Prince's Legacy, Embody His Invaluable Influence on Art and Culture and Provide Exciting New Connections for fans Bravado, Universal Music Group's...

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Industry Marketing News

Public Bank-UnionPay Partnership Launches Joint Debit Card

Olivia Pearce

January 12, 2017January 12, 2017

PB UnionPay Lifestyle Debit Card Offers Greater Mobility in 160 Countries and Regions Through Quality and Secure Cross-Border Payment Services UnionPay International reaffirms its presence...

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Industry News Public Relations

Batelco Sponsors BTECH For MEET ICT 2017

Thomas Ng

January 12, 2017January 17, 2017

Bahrain's Telecommunication and ICT Giant Supports the Nation's ICT Industry Through Sponsorship Agreement Batelco, Bahrain's digital solutions provider has signed a sponsorship agreement with BTECH...

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Branding Industry News

Unifi’s REPREVE Weaves into Vietnamese Market

Olivia Pearce

January 10, 2017January 10, 2017

$27 Billion of Exported Apparel and Textiles in 2016 Prompted the Recycled Fibre Brand To Venture into the Region's Market Unifi, Inc. expands its global...

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Industry News

Nielsen Enters Agreement to Acquire Gracenote

Joshua Hughes

December 21, 2016December 21, 2016

Leader in audience measurement, Nielsen, has acquired the industry's premier provider of media and entertainment metadata, Gracenote. Nielsen has inked a Tribune Media Company deal...

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Ecobuild Launches the Big Innovation Pitch with M&S

Thomas Ng

December 20, 2016December 20, 2016

The Ecobuild Big Innovation Pitch has returned for a third consecutive year, with the latest installation featuring a Marks & Spencer tie-up. Ecobuild has teamed...

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Featured Marketing News

Dentsu Aegis Taps Sports and Entertainment in Canada

Anisha Kapoor

December 7, 2016December 7, 2016

Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment. Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship...

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Industry News

Warc and Deloitte Digital Launch Toolkit 2017

Deborah Joy Peter

December 7, 2016December 7, 2016

Warc has released Toolkit 2017 in line with Deloitte Digital, which features six key trends examining the challenges faced by marketers. Warc, the global marketing...

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Featured Industry News

Eurobest Concludes with 2016 Winners Unveiled

Anisha Kapoor

December 5, 2016December 5, 2016

For eurobest, 116 jury members from across Europe selected the best work during the three-day event, with this year’s winners announced. The eurobest Festival of...

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Featured Industry News Technology

Roche Bobois Hands Digital Business to Maxus in the UK

Thomas Ng

November 29, 2016November 29, 2016

French luxury furniture group, Roche Bobois has awarded its digital performance business in the United Kingdom to Maxus Performance. Roche Bobois has appointed Maxus Performance...