Industry Archives | World Branding Forum

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Essence has made several strategic appointments to include five new leaders, who will help fulfil its expanded remit as a digital-first agency. Essence has welcomed a...

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Featured Industry Marketing News

Havas Health Reveals ‘Who is You’ in Rebrand

Anisha Kapoor

June 12, 2017June 12, 2017

Unveiling its latest positioning and branding, Havas Health & You has released a spot featuring animation, live action, and original music. Havas Health & You has...

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Advertising Featured News

Global Creative Leaders Join Forces for Cannes Lions

Joshua Hughes

June 9, 2017June 9, 2017

The Cannes Lions has revealed its 2017 programme and the global creative leaders who will have a presence at the festival this month. The 64th...

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Featured Industry News Public Relations

Weber Shandwick Flexes Firm’s Public Affairs Muscle

Joshua Hughes

June 7, 2017June 7, 2017

Weber Shandwick has elevated three to broader roles across Public Affairs, with Pam Jenkins named President of the global practice. Weber Shandwick has initiated a series...

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Featured Industry News Technology

Logo Brands Acquires GameMaster, the Ball Industry Brand

Olivia Pearce

June 2, 2017June 5, 2017

GameMaster distribute balls and sporting goods with officially licensed collegiate team logos and marks Logo Brands, a premier manufacturer of outdoor lifestyle products, has acquired...

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Industry News

MGM Resorts International Expands Relationship with McCann

Joshua Hughes

June 2, 2017June 2, 2017

Follows strategic and cultural transformation from a casino-driven operation to a global entertainment brand McCann has announced that MGM Resorts International will add its regional...

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Industry Public Relations

WPP invests in digital content producer 88rising

Joshua Hughes

May 31, 2017May 3, 2018

Strategic Investment Catering to the Asian Millennial Market 88rising has branded and sponsored content deals with companies such as adidas, Maybelline and Revolve, an online...

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Advertising Industry News

BBDO named most effective agency network in the world

Joshua Hughes

May 30, 2017

Rank Based on the Results of the 2017 Global Effie Effectiveness Index Effie Worldwide has rewarded the agency the most effective advertising agency network in...

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Industry News Public Relations

Mark Walsh joins Ketchum as Consumer Director in London

Joshua Hughes

May 29, 2017

New Role Will Report To Jo-ann Robertson, Partner and Deputy CEO of Ketchum London In this newly created role, Walsh will provide strategic counsel to Ketchum's...

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Industry News Public Relations

Burson-Marsteller honoured with three EMEA SABRE Awards

Joshua Hughes

May 26, 2017

Won in Total Three Gold SABRE And Two In2 SABRE Awards The firm attained three awards at The Holmes Report's 2017 SABRE Awards EMEA recently. The awards...

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Industry News Public Relations

Ketchum named Benelux Consultancy of the Year

Joshua Hughes

May 25, 2017

Agency Also Won Two SABRE Awards The awards were presented at the 2017 EMEA SABRE Awards held recently at the Roundhouse in London. Further to that,...

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Advertising Industry Public Relations

WPP’s Data Alliance appoints new CEO

Joshua Hughes

May 24, 2017

Anas Ghazi Assumes New Role in WPP Data Horizontality Team He was previously Managing Director of Global Partnerships for WPP’s Data Alliance and was responsible for partnership...