IKEA Archives | World Branding Forum

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Nestlé is set to work with its 150,000 suppliers to reach net-zero emissions, focusing on the 30,000 companies that supply it with raw and packaging...

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Branding Featured News

IKEA turns the final page of its 70-year iconic catalogue

Olivia Pearce

December 8, 2020

IKEA becomes more digital and accessible whilst embracing new ways to connect with more people The IKEA Catalogue has a phenomenal 70-year legacy. Over the...

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Branding Campaigns Featured News

IKEA to inspire more healthy and sustainable food choices

Olivia Pearce

November 30, 2020

IKEA takes the next step towards making healthy and sustainable food more affordable and desirable to many people As one of the world’s largest food...

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IKEA opens its world’s first second-hand store in Sweden

Olivia Pearce

November 5, 2020

The store is part of IKEA’s aim to develop a circular and profitable business model for the future IKEA takes a step forward in its...

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Featured Marketing News Technology

IKEA commits to making clean indoor air accessible for its consumers

Thomas Ng

November 4, 2020

IKEA is developing affordable and high performing solutions such as its upcoming FÖRNUFTIG air purifier which is set to launch everywhere in February 2021 Clean...

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Nestlé pledges to serve ‘Cool Food’ to combat climate change

Olivia Pearce

October 16, 2020

Nestlé will deliver reductions in food-related greenhouse gas emissions through diversifying menus, raising employee awareness about food choices and improving internal understanding of what ingredients...

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IKEA to improve intelligent technology solutions for customers

Thomas Ng

October 16, 2020

IKEA invests in nyris, a German deep-tech start-up company – to improve intelligent technology solutions for customers, partners and co-workers Inter IKEA Group has made...

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Campaigns Featured News

IKEA partners Flow Loop to develop water recycling shower solutions

Eliza Jane

October 9, 2020

IKEA is working throughout the value chain to become more water-efficient by improving water quality and increasing the availability of water where it has influence...

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Campaigns Featured News

IKEA sets to remove non-rechargeable alkaline batteries by 2021

Eliza Jane

October 1, 2020June 14, 2023

IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to rechargeable batteries Following furniture brand, IKEA’s commitment to inspire...

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Design Featured News

IKEA explores Zandra Rhodes vibrant style and patterns in a home context

Olivia Pearce

September 24, 2020

IKEA launches KARISMATISK, a collaboration with Zandra Rhodes to add fun, energy and drama to your home Together with Zandra Rhodes, the British pattern and...

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Branding Design Featured News

IKEA collaborates with ASUS ROG on affordable gaming furniture

Eliza Jane

September 15, 2020

With the rapid growth of the gaming market across the world and the fast-growing number of people playing, IKEA is curious how home furnishing could...

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Branding Featured News

IKEA contributes to protection of healthcare workers amid the pandemic

Olivia Pearce

September 8, 2020

IKEA is working closely with specialists at MSF to ensure the quality of the personal protective equipment are as required To help protect the health...