home decor Archives | World Branding Forum

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IKEA have launched their very first Christmas advert, Silence the critics, set to a grime soundtrack, encouraging people to defy ‘home shame’ when having guests...

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Williams-Sonoma Brings Lilly Pulitzer Home

Anisha Kapoor

February 20, 2019February 20, 2019

Williams-Sonoma has forged an exclusive home décor partnership with Lilly Pulitzer, which will extend to its Pottery Barn brand portfolio. Williams-Sonoma sees the arrival of a...

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Campaigns Featured News Videos

Clayton Runs Campaign to Draw Home Buyers

Deborah Joy Peter

February 12, 2019February 12, 2019

Construction brand, Clayton, has rolled out a push across television to educate Americans on the benefits of off-site home-building. Home builder, Clayton, has released a...

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Campaigns Featured News Videos

Tiffany Dreams Up Wonder with Zoë Kravitz

Deborah Joy Peter

November 21, 2018November 21, 2018

Tiffany has added to its Believe in Dreams platform with a global roll-out of the campaign’s latest extension starring Zoë Kravitz and others. Tiffany &...

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Featured Marketing News

Pottery Barn Unveils Updated Store Concept in Seattle

Anisha Kapoor

July 13, 2017July 13, 2017

Pottery Barn, under Williams-Sonoma, has opened its new University Village store in Seattle, which offers fresh designs and free solutions. Pottery Barn has re-opened its...

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Branding Featured News

IKEA Canada Adds Quebec City to Shopping List

Joshua Hughes

June 8, 2017June 8, 2017

IKEA Canada has begun laying the foundation for its upcoming Quebec City store slated to open in the summer of 2018 after Halifax this year....

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Featured Marketing News

H&M Reaches Out with Buy Home, Give Home Effort

Anisha Kapoor

August 5, 2016August 5, 2016

For every H&M Home item purchased from 4-18 August 2016, the brand will donate goods to families in need and at-risk children. H&M has rolled...

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Branding Campaigns Featured News Videos

Command Marks 20th Year with MC Hammer Collaboration

Olivia Pearce

April 25, 2016April 25, 2016

Its first celebrity partnership, the Command push aims to empower consumers to put away the toolbox and eliminate wall damage. 3M-owned home decorating solutions provider,...

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Branding Featured News

TREND Hits Home with HGTV Stars as Brand Ambassadors

Deborah Joy Peter

March 29, 2016March 29, 2016

Christina and Tarek El Moussa will represent the brand’s sister company Granite Transformations, a full-service remodelling franchise TREND Group, international producer of full body glass...

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Advertising Featured News Videos

Wayfair Pushes Outdoor Exploration with Twin Spots

Joshua Hughes

January 18, 2016January 18, 2016

Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016 Home décor online retailer, Wayfair, has...