Henkel Archives | World Branding Forum

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The newest commercial by Persil ProClean sees the return of Peter Hermann and focuses on the deep-cleaning capabilities of the product. Laundry detergent group, Henkel,...

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Campaigns Featured News

Deutsche Post DHL Group Employs 1,700 Refugees in Germany

Olivia Pearce

June 21, 2018

The DHL Group is also positioning itself globally by signing the UNHCR #WithRefugees petition Deutsche Post DHL Group has been involved in refugee aid in...

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Design Featured News

Henkel Expands Use of Regranulated Resin in Flexible Packaging

Olivia Pearce

April 19, 2018

Henkel and Mondi Partner to Boost Percentage of Reclaimed Content in Packaging Consumer goods company, Henkel, is committed to creating more value for its consumers...

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Branding Campaigns Featured News Videos

Persil ProClean Scores Super Bowl Big with Bill Nye

Olivia Pearce

February 6, 2017February 6, 2017

Released during the third quarter of the big game, the latest spot by Persil features ‘The Professional’ and renowned scientist, Bill Nye. Persil ProClean, the...

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Branding Campaigns Featured News Videos

Henkel Washes Up on Canada’s Shores with Persil

Olivia Pearce

March 23, 2016March 23, 2016

The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers Henkel has penetrated the Canadian laundry care market with...

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Branding Campaigns Featured News Videos

Persil Prepares for Super Bowl Debut of ProClean

Olivia Pearce

January 26, 2016March 22, 2016

The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...

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Advertising Branding Featured Marketing News

Winning At Glue – Loctite goes to the Big Game

Anisha Kapoor

January 14, 2015July 4, 2023

Henkel to capitalize on the biggest televised sporting event in the US. Loctite will become the first-ever adhesive brand to advertise during the annual championship...