Hanes Archives | World Branding Forum

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Hanes promotes body positivity, linking self-comfort with self-confidence, created in partnership with The Martin Agency Hanes is making the world a more comfortable place for...

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Campaigns Featured News

Maidenform Debuts Magic Slimming Collection

Deborah Joy Peter

March 18, 2019March 19, 2019

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...

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Campaigns Featured News

Hanes Celebrates 30 Years of Michael Jordan

Joshua Hughes

March 11, 2019March 12, 2019

Hanes and Michael Jordan celebrate their thirty-year partnership with a trading card promotion to commemorate the milestone anniversary. Hanes has launched a consumer campaign to...

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Hanes Offers Fans a Chance to Chill with Michael Jordan

Thomas Ng

September 12, 2017

Hanes creates social media campaign to give fans a once-in-a-lifetime opportunity to kick it with NBA legend Hanes, the US apparel brand, has launched a...

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Featured Marketing News Videos

Hanes Ends the Smellfie with Antimicrobial Finish

Joshua Hughes

November 7, 2016November 7, 2016

The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...