Groupon Archives | World Branding Forum

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Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives...

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Tiffany Haddish Stars as Spokesperson for Groupon

Olivia Pearce

January 16, 2018

Groupon Releases Ad Series featuring Stand-Up Comedian Tiffany Haddish “Girls Trip” star Tiffany Haddish, named one of 2017’s biggest breakout stars, is the new spokesperson...

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Branding Campaigns Featured Marketing News

Groupon Launches Ad Campaign Highlighting Growth of Small Businesses

Olivia Pearce

October 27, 2017October 27, 2017

“ Groupon: Where Businesses Grow and Customers Save,” highlights Groupon’s role as an effective and powerful high volume marketing platform that more than a million...

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Featured Marketing News Videos

Groupon Gifts Experiences with Holiday TV Push

Deborah Joy Peter

November 21, 2016November 21, 2016

An extension of its Own the Experience summer push, the latest creative effort by Groupon is the brand’s first holiday TV campaign. Groupon has launched...

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Advertising Featured News Videos

Groupon Sells Experiences with New Ad Campaign

Joshua Hughes

May 23, 2016May 23, 2016

The Groupon push runs throughout the remainder of the year. The pilot spot highlights the differences between the haves and have-dones. Groupon has launched a...

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Branding Featured News

Groupon $30,000 3D Replica of Mama’s Son: Creepy or Cuddly?

Olivia Pearce

May 6, 2016May 6, 2016

Groupon has teamed up with SWIRGO to introduce a unique Mother's Day special in 3D to recreate bond between one mum and her child. As...

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Branding Campaigns Featured News

Groupon Celebrates Milestone with A Billion Thanks!

Deborah Joy Peter

March 1, 2016March 1, 2016

To commemorate the achievement, Groupon launched A Billion Thanks!—an up to 80 percent off sale featuring nearly 50,000 deals Groupon has touched the one billionth...

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Industry News Public Relations

Porter Novelli Hires Benelisha as Singapore Lead

Anisha Kapoor

December 25, 2015December 25, 2015

In the role, his core duties include growing and retaining talent as well as delivering strategic counsel to the agency’s key clients Global public relations...

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Groupon Moves into Food Ordering and Delivery Business via Acquisition of OrderUp

Thomas Ng

July 17, 2015

Brand expands current local food and drink business into new high growth category Groupon has acquired OrderUp, an on-demand online and mobile food ordering and...