global branding Archives | World Branding Forum

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New Categories Added with Improvisations to Simplify Entry Process The Cannes Lions International Festival of Creativity is now open for entries to the Lions –...

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Branding Featured Marketing News

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce

January 23, 2017January 23, 2017

Previous Venture with Official Olympic Broadcaster Reached 380 Million Viewers on Youku Alibaba Group has agreed to a partnership with the International Olympic Committee (IOC)...

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Campaigns Featured News Public Relations

P&G and Always Commit to Change the World of Refugee Girls

Olivia Pearce

January 19, 2017

The Brands Join UNESCO and Save the Children to Educate and Develop Skills of Female Syrian Refugees Procter & Gamble and global feminine care brand,...

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Branding Marketing News

Nexen Tire and Toyota Partner to Accelerate Global Network

Anisha Kapoor

January 17, 2017January 17, 2017

Nexen Tire Establishes Worldwide Brand Awareness through Official Partnerships with Formula Drift and Manchester City Nexen Tire and Toyota Tsusho Corporation have signed an agreement...

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Industry Marketing News

DineEquity to Expand IHOP and Applebee’s in Five New Countries

Anisha Kapoor

January 11, 2017January 11, 2017

IHOP to Debut in Thailand and India; Applebee's to Enter Bahrain, Oman and Panama as Part of Plan to Double International Presence by 2021 DineEquity,...

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Branding Featured Industry News Technology

Kodak Launches New Global On-Demand Photography Service for Business

Thomas Ng

January 5, 2017January 6, 2017

KODAKIT is a one tap photography service from Kodak available in 92 cities, 37 countries Kodak has launched KODAKIT at the Consumer Electronics Show, Kodak's...