Gap Archives | World Branding Forum

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Athleta launches long-term partnership with obé Fitness, including exclusive fitness content for AthletaWell members Athleta announced the launch of AthletaWell an innovative and immersive new...

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Campaigns Featured News

Gap introduces Generation Good – forces for good across generations

Olivia Pearce

February 23, 2021

Gap continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for...

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Campaigns Featured News

Gap launches its “Dream The Future” holiday campaign

Eliza Jane

October 21, 2020

Gap invites everyone to dream towards a brighter future together, connected in joy, peace, empathy and love This holiday, Gap introduces the "Dream The Future"...

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Campaigns Featured News

Gap pays tribute to individuals united by humanity in latest campaign

Eliza Jane

September 9, 2020

Gap's Stand United campaign highlights the power of standing together as a collective of diverse individuals, voices raised, for a more equitable future Fresh off...

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Campaigns Featured News

Gap amplifies young American activists in it’s latest campaign

Olivia Pearce

August 13, 2020

Gap supports youth organisations, rallies for climate action and announces partnerships with When We All Vote and Rock the Vote Gap introduces the Be The...

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Branding Featured News

Gap Inc. announces the launch of the B2B face mask programme

Eliza Jane

July 8, 2020

Gap Inc. sells approximately 10 million non-medical grade face masks to businesses and Governments as the workforce re-opens Gap Inc. has announced it has launched...

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Branding Featured News

YEEZY announces partnership with global brand, Gap

Olivia Pearce

June 29, 2020

West, YEEZY and Gap relationship comes full circle as the visionary creative and cultural icon returns to disrupt fashion retail Kanye West, a multi-industry creative...

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Campaigns Featured News

Banana Republic takes the step in working for a Better Republic

Olivia Pearce

June 3, 2020June 4, 2020

Banana Republic partners Delivering Good to donate US$20m of new clothing to Americans in need As a brand that believes in freedom, equality and a...

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Campaigns Featured News

Old Navy announces $30 million donation with artist Noah Scalin

Eliza Jane

May 19, 2020

Old Navy Donates Over $30 Million of Clothing to American Families in Need Old Navy has been clothing American families since 1994 and recognises that...

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Campaigns Featured News

Gap Celebrates Back To School with the Launch of ‘Forward’ Campaign

Olivia Pearce

July 24, 2019

Gap 'Forward' campaign features cast of bold kids who are breaking boundaries Gap, an iconic American clothing brand, launched the GapKids 'Forward' Back To School...

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Branding Featured News Videos

Gap Spreads Holiday Love with Leon Bridges

Olivia Pearce

October 26, 2018October 26, 2018

Global fashion marque, Gap, has partnered with singer-songwriter, Leon Bridges, to spread holiday cheer with a fun brand campaign. Apparel giant, Gap, has come up...

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Industry Marketing

TBWA \ Chiat \ Day New York Taps Al Merry for Creative Director Role

Anisha Kapoor

May 10, 2018

Merry Joins Growing Creative Department at TBWA, Bringing Experience from Wieden+Kennedy TBWA \ Chiat \ Day New York has announced that Al Merry will join the...