Fortnite Archives | World Branding Forum

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This year, the Fortnite trailer for "Festival," unveils a music-centric experience within the game featuring headliner The Weeknd. Harmonix, known for Rock Band, developed this...

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Advertising Featured General News Sport

Oakley x Fortnite Launch Gaming-Inspired Eyewear

Maheen Fatima

November 26, 2023

Fortnite has partnered with Oakley to introduce a unique line of limited-edition physical glasses. Primarily, it is to merge virtual gaming graphics with tangible fashion...

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Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

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Branding Featured News

BMW partners world’s leading esports teams in UnitedInRivalry

Eliza Jane

April 20, 2020

BMW partners with five of the world’s leading teams under the mottoes “United in Rivalry” and “United at Home” The BMW brand, a winner of...