Formula One Archives | World Branding Forum

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Fortescue Metals is a West Australian company recognised for their industry-leading development of infrastructure and mining assets. Fortescue is set to purchase the UK-based Williams...

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Campaigns Featured News

Tommy Hilfiger Unveils #WhatsYourDrive Featuring Lewis Hamilton

Olivia Pearce

May 10, 2018

Mini-Series from Tommy Hilfiger Sheds New Light on Lewis Hamilton’s Personal Ambitions, What Fuels His Drive to Exceed Expectations, Break Down Barriers and Raise His...

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Branding Featured News

Tommy Hilfiger Partners with Mercedes-AMG Petronas Motorsport

Olivia Pearce

February 6, 2018

Multi-Year Deal Brings Tommy Hilfiger Brand Back to World of Formula One for First Time in 17 years Tommy Hilfiger, which is owned by PVH...

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Featured Marketing News Videos

Martini Partners with Airbnb for Formula One Grand Prix

Thomas Ng

April 27, 2017May 5, 2017

The Partnership Gives Fans Chance To Spend The Night at The Williams Martini Racing Garage Williams title sponsor Martini has kicked off the 2017 racing...

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Branding Featured News

GlobeAir signs Formula One’s Nico Hülkenberg as its First Brand Ambassador

Joshua Hughes

July 3, 2015July 3, 2015

GlobeAir, a leading European air taxi company, has signed Nico Hülkenberg, the Formula One driver and winner of the 2015 Le Mans-24 hours race, as...