Footwear Archives | World Branding Forum

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Gorani-owned Korean lifestyle brand, Klassy, has introduced the Leg Liner, a product which delivers slimmer calves and offers wearers relief. Klassy, a portfolio under the...

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Branding Featured News Videos

ShoeDazzle Steps into Style with Erika Jayne

Olivia Pearce

March 1, 2019March 1, 2019

ShoeDazzle has partnered with actress and music artiste, Erika Girardi, to launch two show-stopping footwear collections in its latest season. Fashion ecommerce heavyweight, ShoeDazzle, has...

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TOMS Creates Impact in Europe with Influencers

Thomas Ng

February 22, 2019February 22, 2019

TOMS has partnered with three change-makers to propel its project investments around homelessness and other social ills affecting Europe. Footwear and lifestyle label, TOMS, will...

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Featured Marketing News

Skechers Widens Footprint with China Superstore

Deborah Joy Peter

February 14, 2019February 14, 2019

Skechers has both tripled its retail presence in five years and rolled out the brand’s largest superstore, which is located in Shenyang, China. Skechers has...

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Design Featured News

Crocs Dials Up Comfort Technology with Reviva

Anisha Kapoor

February 14, 2019February 14, 2019

Crocs has launched a new footwear collection for its spring/summer season dubbed Reviva, which features enhanced comfort technology. Casual footwear label, Crocs, has debuted Reviva,...

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Design Featured News

Mvstermind Steps into Style with Dr. Scholl’s

Thomas Ng

February 5, 2019February 5, 2019

For its latest design roll-out, Dr. Scholl’s has partnered with rapper and producer, Mvstermind, to deliver an offering for sneaker enthusiasts. Dr. Scholl’s Shoes continues its...

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Branding Featured News Videos

Stuart Weitzman Ushers Women into Spring

Olivia Pearce

January 23, 2019February 17, 2019

Stuart Weitzman has created a push around its spring collection for women, with four iconic ambassadors cast in the four-part ad series. In line with...

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Branding Featured News Videos

Foot Locker Invests $2 Million in Pensole

Olivia Pearce

January 21, 2019February 27, 2019

Foot Locker has made a major investment in the business of longtime strategic partner, Pensole, to support new designers and the industry. Foot Locker has...

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Campaigns Featured News

Skechers Delivers Second Limited-Edition Series

Olivia Pearce

January 18, 2019March 5, 2019

For the Skechers D’Lites 3.0 limited-edition series, seven characters will be featured in various colourways. Five of the seven are brand new. Skechers has unveiled...

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Wiivv and Dr. Scholl’s Step Up to 3D Heights

Thomas Ng

January 9, 2019January 25, 2019

Wiivv has joined forces with Dr. Scholl’s to deliver custom 3D-printed insoles to customers within the United States via a smartphone app. Footwear technology provider,...

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Branding Featured News

Coach Dresses Women in the Colours of Spring

Olivia Pearce

January 7, 2019January 8, 2019

Coach has launched a global advertising campaign to introduce its spring collection of ready-to-wear, footwear, and bags for women. Coach has announced the debut of...