‘Eat well, play well’ from M&S
The new advert is a part of M&S Food’s Eat Well Play Well partnership, with the campaign promoting its new Sparks competition, where customers can...
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Pepsi encouraging fans to stay in and unapologetically binge football
The Pepsi "Made for Football Watching" campaign features David Costabile imploring fans to prioritise their game-day football watching rituals Though the world may be calling,...
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Lay’s RePlay gives chip packs an extraordinary second life
PepsiCo's Lay's RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag...
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Guinness partners Hall of Famer, Joe Montana in latest its spot
Guinness and football icon Joe Montana raise a toast to hope, optimism, and what it truly means to be great Being the GOAT, or "Greatest...
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Bud lights partners NFL and Twitter for its first virtual fan experience
Bud light's showtime cam allows players to showcase their personalities and enables fans to glimpse into who they are under their helmets Just in time...
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PUMA features Manchester’s music and fashion culture in City’s latest kit
The new jersey echoes the Home Kit and Away Kit with further inspiration taken from the city of Manchester and its history, as PUMA continues...
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Budweiser unveils its “Goal of Kings” campaign with football
The story of a Budweiser campaign built by watching hours and hours of football goals One year ago, Budweiser announced a multi-year partnership with the...
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New Balance features Sadio Mané in its latest campaign video
New Balance and Sadio Mané celebrates historical win with a new 'We Got Now' campaign video Global athletic brand New Balance has launched the next...
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Fifa football shows appreciation and support to healthcare workers
FIFA has launched a #WeWillWin campaign to appreciate their efforts Fifa, a non-profit football organisation, football stars both past and present have come together to...
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David Pemsel resigns from Premier League
David Pemsel who was due to begin his role as CEO for the Premier League has resigned, before even starting the job. Pemsel, who accepted...
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FA appoints Kathryn Swarbrick
The Football Association (FA) have appointed Kathryn Swarbrick as its new Commercial & Marketing Director. Swarbrick, who was previously at PepsiCo as the Vice President...
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David Pemsel moves to Premier League
David Pemsel, the Guardian’s chief executive since 2015, will be taking the helm at the Premier League early next year. The appointment comes after a...