fitness Archives | World Branding Forum

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As with lots of weight loss and fitness brands, Weight Watchers have launched a new campaign this January. As any of these weight loss brands...

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Equinox Exalts Breaking Boundaries with Life

Anisha Kapoor

January 3, 2019January 4, 2019

The Life push by Equinox features a tie-up with fashion’s Nick Knight and a cast starring Ciara, Sergei Polunin, Maria Borges, and more. Global lifestyle...

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Campaigns Featured News

Demi Lovato Launches New Summer Capsule Collection With Fabletics

Olivia Pearce

May 17, 2018

The Demi Lovato for Fabletics collection will feature elevated designs made to perform Fabletics unveiled their continued collaboration with Demi Lovato with a fresh Summer 2018...

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Campaigns Featured News

Under Armour and Dwayne Johnson Team Up in Global Campaign

Olivia Pearce

April 20, 2018May 8, 2018

The "Will Finds A Way" Movement by Under Armour Highlights the Importance of Training and The Power of WILL In celebration of the brand's origin in...

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Branding Featured News

Zumba Teams Up with Meghan Trainor in “No Excuses” Video

Olivia Pearce

March 6, 2018

Zumba Fan Meghan Trainor Becomes First Recording Artist to Star in Official Zumba Choreography Video Grammy-award winning singer and songwriter, Meghan Trainor, and Zumba, a global...

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Branding Featured News

Fabletics Launches New Demi Lovato for Fabletics Capsule Collection

Olivia Pearce

January 3, 2018

The New Fabletics Collection by Demi Lovato was Inspired by Her Life on the Road and Active Lifestyle Fabletics is excited to announce the launch...

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Featured Marketing News

Ocinator Releases Innovative Fitness Programme Marketing Campaign

Anisha Kapoor

November 27, 2017November 28, 2017

Ocinator is now, for the first time, available to the public, and will launch its general market campaign with a couple of TV commercials during...

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Advertising Featured News

Reebok Ups #PerfectNever Game with Gigi Hadid

Joshua Hughes

October 4, 2016October 4, 2016

For the second and latest phase of its #PerfectNever movement, Reebok has selected Gigi Hadid as the newest face of the campaign. Reebok has appointed Gigi...

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Advertising Featured News Videos

Reebok Keeps it Real with Ronda Rousey’s #PerfectNever

Joshua Hughes

July 13, 2016July 13, 2016

#PerfectNever sees the athlete shatter the illusion of flawlessness to empower women and honour the brand’s focus on pushing boundaries. Elevating its Be More Human...

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Branding Campaigns Featured News Videos

Reebok Champions Body Honour with 25,915 Days

Olivia Pearce

April 29, 2016April 29, 2016

Developed by Venables Bell & Partners, 25,915 Days chronicles one woman’s commitment to physicality and passion for running. Reebok has launched a new campaign dubbed...

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Featured Marketing News Videos

Reebok Unsweetens Deal with See Ya Soda Move

Anisha Kapoor

March 10, 2016March 10, 2016

The measure is rooted in a recent study which showed some of the unbelievable lengths people will go to get their sugar fix Reebok has...

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Advertising Design Featured News

USA Pro Names Little Mix Global Brand Ambassadors

Deborah Joy Peter

December 29, 2015December 29, 2015

The appointment will see the X Factor winners feature in a new TVC scheduled to air in January for the brand’s #JoinOurMovement push International sportswear...