FIFA World Cup Archives | World Branding Forum

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FIFA Payment Partner Visa Launches Global Marketing Campaign Featuring Football Superstar to Help Fans Defeat Fear of Missing Out this Summer Visa, the Official Payment...

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Campaigns Featured News

Budweiser Kicks Off “Light Up the FIFA World Cup” Global Campaign

Olivia Pearce

May 8, 2018May 9, 2018

Budweiser Energises Football Fans with Most Ambitious Beer Delivery Ever, as Drones Drop Budweiser in the Hands of Football Fans Worldwide Budweiser, an Official Beer...

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Branding Featured News

Zlatan Ibrahimović Joins Visa Ahead of the 2018 FIFA World Cup Russia

Olivia Pearce

April 20, 2018May 8, 2018

Partnership with Visa Represents What Ibrahimović Strives to Be—the Best Visa, a payment company—whose mission is to connect the world through the most innovative, reliable and...

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Campaigns Featured News

Quirky Dance Move Goes Viral in Coca-Cola Ad, ‘Meme’

Olivia Pearce

March 19, 2018

Ad by Coca-Cola Created by Southeast Asia Business Unit in Singapore, to Resonate in Various Markets The Coca-Cola ad campaign is aimed at helping young people...

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Featured Marketing News

FOX Sports Counts Down to 2018 FIFA World Cup Russia

Nathaniel Mark

March 7, 2018

Russian Neoclassical Pianist and Composer Kirill Richter Debuts FOX Sports Original Theme Song FOX Sports, the official English-language broadcaster of the 2018 FIFA World Cup,...

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Featured Marketing News

Coca-Cola’s FIFA World Cup Anthem Celebrates Unity of Colours

Nathaniel Mark

February 16, 2018February 16, 2018

Jason Derulo Tapped for 2018 FIFA World Cup Anthem for Coca-Cola Coca-Cola announced a partnership with Jason Derulo to craft a song that reflects its...

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Branding Featured Marketing News

Vivo Releases Special Edition Smartphone for 2018 FIFA Worldcup

Olivia Pearce

December 1, 2017June 13, 2023

Vivo announced its expansion plan into new markets including Taiwan, Singapore and Russia in October As an official FIFA World Cup Sponsor, Vivo, a young...