Fiat Chrysler Automobiles Archives | World Branding Forum

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Fiat Chrysler Automobiles (FCA) is stepping in to help those at the front line of the coronavirus pandemic by manufacturing and donating more than 1...

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Dodge Debuts ‘Domestic. Not Domesticated.’ Tagline

Joshua Hughes

August 1, 2016August 1, 2016

The new tagline by Dodge and SRT is to be integrated into all communications across multiple platforms and consumer touch points. America’s Dodge and performance...

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Jeep Rides into Summer Jubilee with Paul George

Anisha Kapoor

June 6, 2016July 6, 2016

A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...

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Chrysler Reinvents Minivan with Pacifica Push

Olivia Pearce

April 11, 2016April 11, 2016

Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

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Dodge Commands the Wheel with 16.3m Views

Joshua Hughes

March 23, 2016March 23, 2016

Having secured 16,378,638 million views since the release of its Wisdom ad, winning Automotive Ad of the Year marks a fitting win Dodge has placed first at Nielsen’s...

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Warner Bros and FCA Ink Dawn of Justice Deal

Joshua Hughes

February 22, 2016February 22, 2016

Jeep and Dodge branded spots as well as digital extensions will activate consumer engagement leading up to the film’s premiere Fiat Chrysler Automobiles and Warner...

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FCA and Lionsgate Join Forces for The Hunger Games

Olivia Pearce

November 2, 2015November 2, 2015

The marketing push will include executions across TV, radio, digital, and social media featuring the Dodge, Ram, and Chrysler brands Fiat Chrysler Automobiles (FCA) and Lionsgate...