Fender Archives | World Branding Forum

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More than 250,000 consumers participate in the 2020-2021 World Branding Awards The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now...

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Campaigns Featured Marketing News

Fender launches it’s latest Ukulele in collaboration with Billie Eilish

Olivia Pearce

September 9, 2020

In recognition of Billie's connection to the ukulele as her first instrument and the history of the ukulele in Hawaii, Billie and Fender is making...

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Campaigns Featured News

Fender partners Australia’s Support Act music charity to help musicians

Olivia Pearce

August 19, 2020

Fender hopes to provide much-needed support to Australian musicians, road crew and industry workers who have been impacted by the pandemic Fender Music Australia Pty...

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Featured Marketing News

Fender Reveals What’s Next for Guitar Artistes

Anisha Kapoor

February 28, 2019February 28, 2019

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...

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Branding Featured News Videos

Fender Strikes a Chord with Country Music’s Brad Paisley

Olivia Pearce

July 12, 2017July 14, 2017

Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...