FC Barcelona Archives | World Branding Forum

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Campaign by Beko Aims to Help Tackle Childhood Obesity with #EatLikeaPro Initiative Home appliances brand, Beko, recently set out on a mission to raise awareness...

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Campaigns Featured News

Beko Gives up Sleeve Branding to Encourage Healthy Eating for Children

Olivia Pearce

May 11, 2018

Eat Like a Pro Campaign by Beko on a Mission to Raise €1,000,000 for UNICEF On 6 May, during El Clásico (FC Barcelona vs Real...

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Campaigns Featured News

Nike Releases “The Ball Makes Us More” Film Campaign

Olivia Pearce

March 15, 2018

Film Campaign Coincides with 20 Year Partnership between Nike and FC Barcelona Nike recently released its campaign film, The Ball Makes Us More, celebrating the special...

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Branding Featured News

Nestlé Milo Inks Global FC Barcelona Sponsorship Deal

Olivia Pearce

November 22, 2016November 22, 2016

Through a newly struck partnership with FC Barcelona, Nestlé Milo will serve as an official sponsor of the club for the next four years. The...

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Advertising Featured News Technology

FC Barcelona Tweaks Digital with WISeKey Deal

Joshua Hughes

March 1, 2016March 1, 2016

The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names WISeKey has moved to update FC Barcelona’s FCB...

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Featured Marketing News Technology Videos

Lassa Tyres Refines Game with FC Barcelona Deal

Anisha Kapoor

February 23, 2016February 23, 2016

The global push launching in 54 markets aims to reinforce the Turkish tyre company's brand values and dedication towards top quality FC Barcelona sponsor, Lassa Tyres, has...

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Advertising Industry News

McCann Named Beko’s Lead Agency Partner

Deborah Joy Peter

November 23, 2015November 23, 2015

The factors leading to the win include the firm’s extensive experience in handling international accounts, strategic approach, and best creative solutions McCann Worldgroup has been...