Fashion Archives | World Branding Forum

Read Time:46 Second

Newly launched, the fashion brand’s exclusive capsule collection is only available at select retail locations and via the UGG retail website. UGG has nixed the...

Read Time:1 Minute, 13 Second

Advertising Featured News Videos

Abercrombie & Fitch Redefines Brand Identity

Joshua Hughes

October 13, 2016October 13, 2016

The Abercrombie & Fitch revamp includes a new website, digital executions across video streaming and music platforms, and more. Abercrombie & Fitch has redefined its...

Read Time:47 Second

Featured Marketing News Videos

UGG Turns Fall into Print with Rachel Zoe Lookbook

Deborah Joy Peter

October 12, 2016October 12, 2016

Designed to inspire, the UGG lookbook showcases the versatile ways in which the line can be worked into everyday ensembles. UGG has partnered with famed...

Read Time:47 Second

Featured Marketing News

Maidenform Appoints Micaela Erlanger Ambassador

Deborah Joy Peter

October 5, 2016October 5, 2016

As part of her work with the brand, Micaela Erlanger will show the Maidenform woman how to use the new season’s collections. Maidenform has appointed...

Read Time:1 Minute, 0 Second

A Bathing Ape Goes Digital on European Audience

Deborah Joy Peter

September 30, 2016September 30, 2016

The A Bathing Ape service is accessible to European consumers, and includes markets like Austria, Belgium, Denmark, Finland, and France. Street fashion house, A Bathing...

Read Time:1 Minute, 3 Second

Branding Featured News

H&M Puts Heart into Kids’ Collection with WWF Deal

Olivia Pearce

September 29, 2016September 29, 2016

Available online, 10 percent of the H&M sale price will be donated to support the conservation work around endangered species by WWF. H&M has released a...

Read Time:1 Minute, 7 Second

Branding Featured News

Wrangler Travels Fashion Forward to Greensboro

Olivia Pearce

September 28, 2016September 28, 2016

As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. Wrangler made a splash at the...

Read Time:1 Minute, 30 Second

Advertising Featured News Videos

Macy’s Trolls Retail Space with DreamWorks

Joshua Hughes

September 20, 2016September 20, 2016

Trolls-themed product will feature at select outlets with in-store displays and more at Macy’s Herald Square flagship store in New York City. Macy’s has secured a...

Read Time:1 Minute, 23 Second

Branding Campaigns Featured News Videos

H&M Reveals Hart of New Push with David Beckham

Olivia Pearce

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...

Read Time:1 Minute, 45 Second

Featured Marketing News

Etihad Airways and Jimmy Choo Hit the Runway

Anisha Kapoor

September 12, 2016September 12, 2016

Etihad Airways is hosting a VIP lounge at NYFW with Jimmy Choo until 15 September featuring its most iconic shoes from the past 20 years....

Read Time:58 Second

Branding Featured News

UGG for Men Steps Up Game for Autumn Release

Olivia Pearce

September 2, 2016September 2, 2016

UGG for Men has launched new fall footwear lines under the Pearson Collection, which features 100 percent waterproof insole technology. UGG for Men, under Deckers Brands, is stepping into...