Fashion Archives | World Branding Forum

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H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann. H&M has secured...

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Featured Marketing News

Toronto Fashion Week Blazes the Fall Runway Trail

Deborah Joy Peter

July 4, 2017July 4, 2017

The Toronto Fashion Week fall show takes place in September and will feature a robust schedule and highlights across a three-day period. The team at...

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Branding Featured News Videos

Calvin Klein Partners with The Xx over I Dare You

Olivia Pearce

June 29, 2017June 30, 2017

Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...

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Advertising Featured News Videos

Nordstrom Shops with Ashley Graham and More

Joshua Hughes

June 26, 2017June 26, 2017

In line with its 2017 Anniversary Sale, Nordstrom has engaged Russell Wilson, Ashley Graham, Taye Diggs, and three others for a major push. Nordstrom has...

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Featured Marketing News

Gerry Weber Jazzes Up Autumn with Eva Herzigova

Deborah Joy Peter

June 26, 2017June 26, 2017

Gerry Weber has unveiled supermodel Eva Herzigova as the new face of its upcoming autumn/winter collection and 2017/18 campaign. Gerry Weber has named supermodel, Eva...

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Branding Campaigns Featured News

Coach Takes a Ride with Selena Gomez for the Fall

Olivia Pearce

June 20, 2017June 20, 2017

Coach has appointed Selena Gomez as the brand ambassador for its fall advertising push, with the artiste to star in three promotional videos. Coach has...

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Branding Featured News

Bebe Elevates Experience for the Savvy Female Shopper

Olivia Pearce

June 16, 2017June 16, 2017

Global Brands Group and bebe have relaunched its transformed e-commerce platform to enhance the fashion experience for consumers. Apparel, footwear, and fashion accessories group, Global...

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Branding Campaigns Featured News

Tommy Hilfiger Tunes into Fall with The Chainsmokers

Olivia Pearce

June 12, 2017June 12, 2017

Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear. Tommy Hilfiger has named The...

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Campaigns Featured News

Gucci Exclusive Capsule Collection On MR PORTER

Olivia Pearce

April 10, 2017April 11, 2017

MR PORTER and Gucci collaboration under creative direction of Alessandro Michele The 43-piece Gucci capsule collection will be revealed on MR PORTER on 18 May 2017....

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Campaigns Featured News

Ray-Ban Presents Campaign By Steven Klein

Olivia Pearce

April 10, 2017April 11, 2017

The Luxottica Group, owner of iconic sunglasses brand Ray-Ban has unveiled its new 2017 communication campaign This Ray-Ban campaign draws on the creative instincts of...