Fashion Archives | World Branding Forum

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Kendall Jenner Featured in adidas Originals by Daniëlle Cathari Collection Campaign adidas Originals debuted a highly anticipated collaboration with Amsterdam-based designer Daniëlle Cathari with a...

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Featured Marketing News

Peak Unveils 6 National Uniforms for PyeongChang 2018 Winter Olympics

Nathaniel Mark

February 8, 2018

Athletes to Feel Energy and Hope with PEAK Uniforms Chinese sportswear brand, PEAK, held a collection release conference on 31 January which unveiled the uniforms of...

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Campaigns Featured News

Unilever Partners with Savers Against Clothing Waste Issue

Olivia Pearce

February 7, 2018February 14, 2018

I Give a Sh!rt Campaign and Unilever Encourage People to Protect and Recycle Clothing Unilever's deodorant portfolio, has partnered with Savers, a global thrift retailer,...

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Branding Featured News

Tommy Hilfiger Partners with Mercedes-AMG Petronas Motorsport

Olivia Pearce

February 6, 2018

Multi-Year Deal Brings Tommy Hilfiger Brand Back to World of Formula One for First Time in 17 years Tommy Hilfiger, which is owned by PVH...

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Branding Featured News

Alaska Airlines Unveils New Uniform Collection by Luly Yang

Nathaniel Mark

January 19, 2018June 13, 2023

Luly Yang West Coast Designed Uniforms for Alaska Airlines to be Put to Use by Late 2019 Alaska Airlines and fashion designer, Luly Yang, debuted...

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Branding Featured News

Elie Tahari and Bluestar Alliance Enter Landmark Joint Venture

Olivia Pearce

January 5, 2018

Partnership Between Elie Tahari and Bluestar Alliance To Boost Global Expansion Elie Tahari and Bluestar Alliance announced the formation of a new joint venture company, TBH...

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Campaigns Featured News

Selena Gomez Stars In Coach Spring 2018 Campaign

Olivia Pearce

January 4, 2018

The Coach Spring 2018 Campaign Set in New York City Features Selena Gomez and Embodies the Brand's Optimism Coach announced the launch of Selena Gomez's...

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Branding Featured News

Reebok Partners with Victoria Beckham in New Innovative Collection

Olivia Pearce

November 10, 2017November 11, 2017

Victoria Beckham and Reebok join forces to empower women around the world; introduce Reebok x Victoria Beckham collection Global fitness and lifestyle brand, Reebok, announced a pivotal...

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Campaigns Featured News

Dockers Launches Global Creative Platform – “Always On”

Olivia Pearce

September 5, 2017September 5, 2017

The Dockers brand has launched a new brand platform “Always On,” a global campaign developed in collaboration with FCB West The campaign will start appearing...

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Design Featured News

Conor McGregor Samples Apparel with David August

Joshua Hughes

August 25, 2017August 26, 2017

Conor McGregor has teamed up with the custom clothing brand, David August, to roll out August McGregor, a brand new menswear label. Custom clothing brand,...

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Branding Featured News

Hawes & Curtis Refashions Brand in Timeless Style

Olivia Pearce

August 22, 2017August 24, 2017

British tailoring specialist, Hawes & Curtis, has launched its first major rebrand in 104 years. The move is being marked with a new campaign. Hawes...

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Featured Marketing News Videos

Material Girl Launches Fall Campaign Starring Pia Mia

Deborah Joy Peter

August 18, 2017August 22, 2017

To celebrate its fall collection, Material Girl has launched a campaign themed A Day in the Life, which features its fashion director, Pia Mia. Material...