ESPN Archives | World Branding Forum

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The '25 Years in 25 Seconds' spot highlights MLS as the League for a new North America and celebrates the growth of the soccer movement...

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Campaigns Featured Marketing News

Lexus Keeps the Light Alive in the launch of its latest convertible

Eliza Jane

August 4, 2020

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...

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Campaigns Featured News

Acura “Less Talk, More Drive” Inspires “Less Talk Sports Network”

Eliza Jane

March 10, 2020

Influenced by Acura, ESPN analyst Jay Williams and comedian Seaton Smith host a new sports network where they say more by talking less Inspired by...

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Campaigns Featured News

Jockey Unveils Victoria Arlen, the Hero in Its #ShowEm Campaign

Olivia Pearce

April 27, 2018April 27, 2018

Paralympic Gold Medalist and Former World Record Holder in Jockey Campaign Defies the Odds after Spending Four Years in a Vegetative State Jockey International (Jockey),...

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Advertising Campaigns Featured News

Hennessy “Wild Rabbit” Campaign Spotlights World Champion Cyclist

Joshua Hughes

April 17, 2018May 8, 2018

Modern-day Luminaries Nas, Kadir Nelson, Kerby Jean-Raymond and Nigel Sylvester Join Hennessy in Honouring Unknown Pioneer's Story Hennessy, a globally known Cognac brand, launched "Major,"...

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Advertising Featured News Videos

Goodyear Celebrates Heritage with Blimpworthy

Joshua Hughes

September 2, 2016September 2, 2016

The Blimpworthy push captures 60 years of hard work, determination, and grit in true Goodyear fashion via new television spot, Witness. Goodyear, the official partner...

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Featured Marketing News

Heineken Named Official Beer for International Champions Cup

Anisha Kapoor

May 25, 2016May 25, 2016

The Heineken partnership also includes deals with Relevant Sports and ESPN around retail promotions and ICC match broadcasts. Heineken has signed on as presenting sponsor...

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Branding Campaigns Featured News Videos

Nissan Kicks It with ESPN in True Heisman Style

Olivia Pearce

November 4, 2015November 4, 2015

The new broadcast ads titled, Too Much, Slide, and Plus One, are slated to air on the eve of New Year’s during the semi-final games...

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Advertising Featured Marketing News

Wrangler Slips into Comfort with David Pollack Tie-Up

Joshua Hughes

October 16, 2015October 16, 2015

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...

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Branding Campaigns Featured News Social Media Videos

Coca-Cola Invites the World to Reach up and Support the Special Olympics World Games 2015 Los Angeles

Olivia Pearce

June 18, 2015July 4, 2023

All-star cast of artists with and without intellectual disabilities record unified song, “Reach Up,” to rally the globe to be a fan for Special Olympics....

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Advertising Branding Campaigns Featured News

Jeep Debuts New TV Spot to Mark 12 Years as ESPN’s X Games Aspen Sponsor

Joshua Hughes

January 15, 2015July 4, 2023

Jeep brand debuts new 30-second television commercial, “Polar Vortex,” in conjunction with ESPN’s X Games Aspen 2015. Campaign to also include print, digital, social and...