Entertainment Archives | World Branding Forum

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Ubisoft has partnered with Lot18 over a limited-edition wine collection featuring six selections based on the characters of Assassin’s Creed. Ubisoft, the gaming giant, and...

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Featured Marketing News

Reverb by Hard Rock to Roll into Atlanta

Anisha Kapoor

November 13, 2018November 13, 2018

Hard Rock Hotels has added to its portfolio with Reverb. Launching in Atlanta in 2020, the first location will open in Castleberry Hills. With the...

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Campaigns Featured News Videos

Tourisme Montreal Inspires Mexicans to Travel

Deborah Joy Peter

November 6, 2018November 6, 2018

Tourisme Montreal has rolled out its first promotional campaign in Mexico to interest more Mexican travellers in the iconic Canadian city. Tourisme Montreal has launched...

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Featured Marketing News Videos

Juneyao Air Debuts Dream a Journey for 787

Anisha Kapoor

October 1, 2018October 3, 2018

Juneyao Air has designed a marketing theme around its first 787 Dreamliner. The effort captures the premium services of the new fleet. Juneyao Air has...

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Branding Featured News

Antonio Brown Becomes Cover Athlete for EA Sports Madden NFL 19

Olivia Pearce

July 18, 2018

Brown was announced as part of the Madded 99 Club a month ago by EA Sports Today, Electronic Arts officially unveiled the Madden NFL 19 by...

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Branding Featured News

British Airways Adds the Sounds of Mozart and Verdi to Its In-flight Entertainment

Olivia Pearce

May 14, 2018June 13, 2023

Selection of Ten London Symphony Orchestra Albums to Bring Music to Travellers' Ears Aboard British Airways Flights Announcement by British Airways is music to the...

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Advertising Featured News

British Airways Introduces New Inflight Entertainment Channel

Joshua Hughes

April 25, 2018May 8, 2018

New BA Magic Channel Includes Short Films which Feature Customers Being Surprised by British Airways British Airways has launched a new channel on its inflight...

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Mountain Dew launches “The Walking Dead Encounter” AR App

Thomas Ng

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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Branding Featured News

iQIYI Ropes in Youth Idol Kris Wu in New Brand Strategy

Thomas Ng

September 6, 2017

iQIYI, a leading online video and entertainment service provider in China, today announced that it has appointed Kris Wu, a popular idol in the country,...

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Advertising Featured News

Global Creative Leaders Join Forces for Cannes Lions

Joshua Hughes

June 9, 2017June 9, 2017

The Cannes Lions has revealed its 2017 programme and the global creative leaders who will have a presence at the festival this month. The 64th...

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Advertising Industry Technology

Greg Peters to Become Netflix Chief Product Officer in July

Thomas Ng

April 10, 2017April 11, 2017

He will take over the role from Neil Hunt Greg Peters most recently has led international development efforts from the Netflix office in Tokyo since 2015....

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Panasonic Avionics & M-Biz Global to Deliver Customisable Games Inflight

Thomas Ng

April 6, 2017

Service will increase passenger engagement and enable airlines to generate ancillary revenues through branded content Panasonic Avionics Corporation (Panasonic) has formed an exclusive partnership with...