EA SPORTS Archives | World Branding Forum

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Brown was announced as part of the Madded 99 Club a month ago by EA Sports Today, Electronic Arts officially unveiled the Madden NFL 19 by...

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Featured Marketing News

Conor McGregor Revealed as Global Cover Athlete for EA Sports UFC 3

Anisha Kapoor

November 3, 2017November 4, 2017

EA SPORTS UFC 3 introduces a new generation of fighting for fight fans powered by Real Player Motion Tech, a revolutionary new gameplay animation technology...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...

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Branding Featured News Technology Videos

EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Olivia Pearce

July 21, 2015July 21, 2015

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...