Droga5 Archives | World Branding Forum

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While shedding light on the invisible magic of reading, Amazon Books has launched a second instalment of its campaign in collaboration with creative agency, Droga5...

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Campaigns Featured General News

Droga5 Amazon campaign celebrates books

Olivia Pearce

July 26, 2022

Creative agency Droga5 London has collaborated with Amazon Books to launch its new global campaign, That Reading Feeling Awaits, which aims to “celebrate the place...

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Advertising Campaigns Featured News

Mattress Firm announces mission to rid America of “Junk Sleep”

Joshua Hughes

July 22, 2021

The campaign supports Mattress Firm's long-standing commitment to helping people get a better night's sleep and live happier and healthier lives Mattress Firm, the nation's...

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Campaigns Featured News

Pinterest launches “You Just Might Surprise Yourself” campaign

Olivia Pearce

June 4, 2021

Pinterest showcases how the platform can provide people with new and exciting ideas to act on Pinterest has recently kicked off its new brand campaign,...

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Advertising Campaigns Featured News

Huggies features babies born on gameday in their latest ad

Eliza Jane

February 8, 2021

Huggies accomplished first-ever, day-of production, starring gameday newborns in big game spot US Kimberly-Clark brand, Huggies, unveiled its new look, feel and mission in their...

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Advertising Campaigns Featured News

Huggies brand to hero new-borns like never before in new ad

Olivia Pearce

January 28, 2021

Huggies will welcome game day babies on America's biggest advertising stage UK Kimberly-Clark brand, Huggies, is proud to announce its debut appearance in the big...

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Branding Featured News

IHOP Changes Name to IHOb Debuting Its New Ultimate Steakburgers

Olivia Pearce

June 11, 2018

IHOP, now IHOb, introduces new all-natural Black Angus beef steakburgers in seven delicious flavours Today, IHOP Restaurants announced that it is going by a new...

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Advertising Campaigns Featured News

Hennessy “Wild Rabbit” Campaign Spotlights World Champion Cyclist

Joshua Hughes

April 17, 2018May 8, 2018

Modern-day Luminaries Nas, Kadir Nelson, Kerby Jean-Raymond and Nigel Sylvester Join Hennessy in Honouring Unknown Pioneer's Story Hennessy, a globally known Cognac brand, launched "Major,"...

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Advertising Featured News Videos

Under Armour Exercises Poetic License in Unlike Any

Joshua Hughes

July 19, 2017July 20, 2017

Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Campaigns Featured News

Mattress Firm launches new Serta Simmons bedding campaign

Thomas Ng

May 11, 2017May 11, 2017

The Serta iComfort TempTouch and The Beautryrest Black Hybrid Technology Mattresses Launched Mattress Firm, the US's largest speciality bedding retailer, launched a new campaign designed...

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Advertising Featured News Videos

Hennessy Drinks to Wild Rabbit with The Piccards

Deborah Joy Peter

April 19, 2016April 19, 2016

The cross-platform effort has launched via TV and mobile. The 30-second Hennessy film debuted digitally with broadcast spots now live. Hennessy has premiered a new...