Disney Archives | World Branding Forum

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PSA video voiced by Emma Watson launched the campaign with Disney's pledge to donate one million books The Magic of Storytelling campaign aims to inspire...

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Featured Marketing News

Disney Fashion Struts the YouTube Runway

Deborah Joy Peter

August 3, 2016August 3, 2016

The five-part original Disney series is hosted by YouTube influencers LaurDIY, Jaleesa Moses, Meredith Foster, and Lucy & Lydia. Disney has premiered Destination: Disney Style, a new YouTube series taking viewers...

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Branding Featured News

Disney Injects Life into Toys with Bandai Tie-Up

Deborah Joy Peter

January 26, 2016January 26, 2016

The corresponding merchandise collection draws inspiration from the upcoming animated Finding Dory sequel launching in June 2016 Disney Consumer Products and Bandai have partnered to...

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Branding Campaigns Featured News Videos

Stars Wars’ UK Return Launches Britain’s Great Campaign

Olivia Pearce

December 10, 2015December 10, 2015

The UK government has partnered with Disney and Lucasfilm for the new Star Wars film to celebrate British inspiration, creativity, and innovation In conjunction with...

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Marketing News

Disney’s Minnie Mouse Styles Up with Instagram Debut

Anisha Kapoor

September 9, 2015September 15, 2015

The move is in line with its efforts to amp up the digital presence of its Minnie Mouse brand as an iconic stamp of fashion...