Digital Archives | World Branding Forum

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Pepsi is releasing its new marketing platform and tagline in over 100 countries and collaborating with music’s Simon Fuller and Now United. Pepsi has debuted...

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Campaigns Featured News Videos

Enterprise Scores Alliance with Martin Brodeur

Deborah Joy Peter

January 8, 2019January 8, 2019

Enterprise has partnered with Canadian hockey icon, Martin Brodeur, for its latest campaign featuring television spots and digital shorts. Transportation solutions provider, Enterprise, has appointed...

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Moen Showers Add Voice Assistant Integration

Thomas Ng

January 7, 2019January 8, 2019

The digital shower by Moen now provides enhanced Amazon Alexa capabilities with Apple Homekit and Google Assistant compatibility. North American faucet brand, Moen, has expanded...

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Campaigns Featured News Videos

Slendertone Sets New Tone with Global Push

Deborah Joy Peter

January 7, 2019January 7, 2019

Slendertone has rolled out a push for television and digital in markets including the United Kingdom, France, and North America. Maker of muscle toning products,...

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Campaigns Featured News Videos

Kiddie Academy Propels Ethos with Learn On

Deborah Joy Peter

January 4, 2019January 4, 2019

Kiddie Academy has developed a national marketing campaign which entails ad spots for television, radio, print, digital, and social media. Educational child care programmes provider,...

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Branding Featured News Videos

Upfield Spreads No Drama with Eva Longoria

Olivia Pearce

January 3, 2019January 4, 2019

Upfield has developed a brand campaign for its I Can’t Believe It’s Not Butter product portfolio starring famed American actress, Eva Longoria. Upfield has rolled...

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Campaigns Featured News Videos

Phu Nhuan Jewelry Carves True Love in Stone

Deborah Joy Peter

December 31, 2018January 4, 2019

Phu Nhuan Jewelry has partnered with digital marketing agency, Mirum Vietnam, to develop its latest creative push dubbed True Love. Vietnamese jeweller, Phu Nhuan Jewelry,...

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Campaigns Featured News Videos

CarGurus Revs Up with New Brand Campaign

Deborah Joy Peter

December 28, 2018December 28, 2018

CarGurus has put together a third creative campaign targeting its American audience. The push spans television and digital advertising. Online automotive platform, CarGurus, has released...

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Advertising Featured News

Planet Fitness Gets into the Smoove Groove

Joshua Hughes

December 28, 2018December 28, 2018

Planet Fitness has teamed up with J.B. Smoove for a new ad campaign focused on driving membership and empowering people to get healthy. Planet Fitness has...

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Design Featured News

Monotype Rewrites Style Rules with Fresh Cast

Thomas Ng

December 24, 2018December 24, 2018

New additions to the Monotype library span a versatile script, bold sans serif, textured calligraphic design, and font inspired by classic cinema. Monotype has added to its...

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Featured Marketing News

Jenny Craig Shapes Push Around Real Stories

Anisha Kapoor

December 20, 2018December 20, 2018

Jenny Craig has unveiled its 2019 advertising campaign which features several members and weight loss experts with trues success stories. Jenny Craig has announced its...

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Campaigns Featured News Videos

Krispy Kreme Saves the Gingerbread People

Deborah Joy Peter

December 18, 2018December 18, 2018

In conjunction with the holiday season, Krispy Kreme is treating fans to its Gingerbread Glazed Doughnuts from now until the eve of Christmas. Krispy Kreme...