Digital Archives | World Branding Forum

Read Time:45 Second

Joe Fresh has rolled out its nationwide spring campaign with creative executions across television and cinema screens throughout Canada. Canadian fashion retailer, Joe Fresh, has...

Read Time:57 Second

Ketchum Hands Digital Leadership to April Scott

Anisha Kapoor

February 21, 2019February 21, 2019

A fresh senior hire, April Scott has been appointed by Ketchum to lead its digital consulting and content execution duties for North America. Ketchum has welcomed...

Read Time:45 Second

Branding Featured News Videos

Foot Locker Goes Digital with February Drops

Olivia Pearce

February 18, 2019February 18, 2019

The latest #BecauseSneakers installation by Foot Locker celebrates the sneaker community and the brand’s hot lineup of product drops. Foot Locker has announced the continuation...

Read Time:1 Minute, 3 Second

Campaigns Featured News

L’Occitane Inspires Women with #NoFilterNeeded

Anisha Kapoor

February 15, 2019February 15, 2019

Beauty brand, L'Occitane en Provence, has rolled out a push targeting its American consumers and launched a new line of creams with SPF. Skincare and...

Read Time:1 Minute, 56 Second

Campaigns Featured News Videos

The Bahamas Inspires Travel with Lenny Kravitz

Deborah Joy Peter

February 13, 2019February 20, 2019

Lenny Kravitz and The Bahamas Ministry of Tourism & Aviation have launched a tourism-inspired push inviting travellers to the archipelago. The Bahamas Ministry of Tourism...

Read Time:43 Second

Branding Featured News Videos

Planters Does Valentine’s with Ruth Westheimer

Olivia Pearce

February 12, 2019February 12, 2019

Planters has teamed up with sex therapist, Ruth Westheimer, to offer fans romantic advice in conjunction with Valentine’s Day. For its Valentine’s Day festivities, Planters...

Read Time:56 Second

5W Public Relations Grows Parenting Division

Anisha Kapoor

February 12, 2019February 12, 2019

5W Public Relations has moved to grow its parenting business with the inclusion of a dedicated team and specialised client solutions. 5W Public Relations has...

Read Time:52 Second

Branding Featured News Videos

Butterfinger Tweaks Recipe for Better Flavour

Olivia Pearce

February 11, 2019February 11, 2019

Butterfinger has launched a promotional push to introduce its revised snack bar offering concocted from a new and improved recipe. Butterfinger has rolled out a...

Read Time:1 Minute, 26 Second

Campaigns Featured News Videos

Jockey Adopts Bubba Watson into Brand Family

Deborah Joy Peter

February 11, 2019February 11, 2019

Jockey has added Bubba and Angie Watson to its talent lineup, with the duo and their kids starring in a fresh phase of an existing...

Read Time:58 Second

Branding Featured News

Ritas Shakes Up the Status Quo with Spritz

Olivia Pearce

February 8, 2019June 13, 2023

Anheuser Busch brand, Ritas, has developed a new line of alcoholic beverages called Spritz, which debuts in the United States this month. Ritas, the Anheuser...

Read Time:56 Second

Featured Marketing News

Avon Launches Eve Truth with Eva Mendes

Deborah Joy Peter

February 6, 2019February 7, 2019

Avon will launch the brand's latest eau de parfum release, Eve Truth, across the majority of its fifty markets with ambassador, Eva Mendes. Avon will expand...

Read Time:1 Minute, 0 Second

Advertising Featured News

Jarlsberg Adds Flavour with Life’s Best Served

Joshua Hughes

February 6, 2019February 6, 2019

Jarlsberg has expanded its largest advertising campaign rolled out in 2018 to offer consumers compelling experiences and great memories. Jarlsberg Cheese has widened its 2018...