Digital Archives | World Branding Forum

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The Virginia Beach Convention and Visitors Bureau is driving appeal to encourage travellers to explore the destination beyond just its beaches. The Virginia Beach Convention...

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Campaigns Featured News

Norwegian Cruise Line Brings Joy to Teachers

Thomas Ng

March 12, 2019March 13, 2019

Norwegian Cruise Line is marking the premiere of its fifteenth ship, Norwegian Joy, and celebrating travel and education with teachers. Norwegian Cruise Line has unveiled...

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Advertising Featured News Videos

Wayfair Launches UK Push with Lorraine Kelly

Olivia Pearce

March 11, 2019March 12, 2019

Wayfair has kicked off its third season with television’s Lorraine Kelly. The new campaign includes broadcast, digital, and social media spots. Wayfair has launched a...

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Campaigns Featured News Videos

Pomellato Hits Home with Human Gems

Deborah Joy Peter

March 8, 2019March 11, 2019

Pomellato has added to its Sisterhood Initiative through collaborations featuring Jane Fonda and a major cast of male and female influencers. Premium jewellery-maker, Pomellato has joined...

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Advertising Featured News Videos

Dodge Drives into Town for Muscleville Season

Joshua Hughes

March 8, 2019March 11, 2019

Dodge has launched a marketing campaign starring Bill Goldberg as the mayor of Muscleville, a dream place created for brand enthusiasts. Dodge has rolled out...

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Branding Featured News Videos

Super 8 Sounds the Alarm on Drowsy Driving

Olivia Pearce

March 7, 2019March 8, 2019

Super 8 by Wyndham has introduced a push titled #JourneySafe. The digital effort features philanthropist and actor, Giacomo Gianniotti. Super 8 by Wyndham has partnered...

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Arizona Kicks the Cold with Sunshine to Share

Thomas Ng

March 5, 2019March 6, 2019

An invitation to New Yorkers and Chicagoans to visit, the Arizona Office of Tourism has created a social media push dubbed Sunshine to Share. The...

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Chrysler Drives Pacifica with Jamie Foxx Charm

Thomas Ng

March 4, 2019March 5, 2019

Oscar-winning actor, Jamie Foxx, has taken on the persona of both the Chrysler Pacifica and Pacifica Hybrid in a new marketing campaign. Chrysler Pacifica has...

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Branding Featured News

Cayman Islands Tourism Evokes Travel Dreams

Olivia Pearce

March 4, 2019March 5, 2019

The Cayman Islands Department of Tourism has launched a campaign celebrating the best features of the destination as a premier location. The Cayman Islands Department...

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Lumentus Grows Digital Arm with Steve Alberts

Thomas Ng

February 27, 2019February 28, 2019

Steve Alberts has been appointed by creative communications agency, Lumentus, as Senior Account Director, Digital Strategy. Communications group, Lumentus, has appointed digital communications veteran, Steve...

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Campaigns Featured News Videos

Booking.com Inspires Americans to Be Bookers

Anisha Kapoor

February 26, 2019February 26, 2019

Booking.com has released a new advertising campaign with the aim to encourage Americans to go beyond planning and confirm their trip. Booking.com has debuted a...

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Branding Featured News Videos

Cadillac Unveils Reimagined Crest with Rise

Olivia Pearce

February 25, 2019February 25, 2019

Cadillac has released a campaign around its SUV portfolio, with four new television spots and a special focus on its updated Crest offering. Returning as...