Digital Archives | World Branding Forum

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The Abercrombie & Fitch revamp includes a new website, digital executions across video streaming and music platforms, and more. Abercrombie & Fitch has redefined its...

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Asics America Goes the Extra Mile for New York City

Thomas Ng

October 13, 2016October 13, 2016

The Asics Extra Mile push includes digital, social, advertising, outdoor, retail activations, live events, and an enhanced online experience. Sport performance brand, Asics, has launched...

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Branding Campaigns Featured News Videos

Dove Chocolate Celebrates Going from Bean to Bar

Olivia Pearce

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...

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Advertising Featured News

Corra Names London EMEA Commercial Director

Joshua Hughes

October 12, 2016October 12, 2016

Newly hired by Corra, Alex Shepherd brings to the role over 15 years of experience, having worked in several key facets of the retail business. Digital...

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Ruder Finn Asia Expands PR Footprint with Engage

Anisha Kapoor

October 11, 2016October 11, 2016

Specialised in public affairs and government relations, Engage has a list of clients and services that complements the Ruder Finn portfolio. Ruder Finn Asia has...

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Featured Marketing News Videos

Chrysler Activates Child’s Play Around 2017 Pacifica

Deborah Joy Peter

October 10, 2016October 10, 2016

Three PacifiKids—Izzy, Miles, and Harper—greeted Chrysler minivan shoppers and assisted families with their exploration of the new variant. PacifiKids took over a dealership and ran...

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Advertising Featured News

Blundstone Rolls with #HowIRoam Campaign

Joshua Hughes

October 10, 2016October 10, 2016

The effort will be promoted via the Blundstone website, social media, direct mailers, and a Zappos promotion featuring its social influencers. Blundstone, the original Chelsea boot...

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Lucasfilm Unveils World Premiere of Betrayed Trailer

Deborah Joy Peter

October 7, 2016October 8, 2016

The Lucasfilm trailer reveals a first look at the prequel to the upcoming Star Wars: The Old Republic – Knights of the Eternal Throne. Lucasfilm...

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Branding Campaigns Featured News Videos

Avon Drives Recruitment with This is Boss Life Push

Olivia Pearce

October 7, 2016October 8, 2016

The new ad campaign by Avon is designed to drive recruitment and will run on broadcast, radio, digital, and print media in the United States....

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Featured Marketing News

Western Union Dials into Oxxo with Money Services

Anisha Kapoor

October 6, 2016October 6, 2016

Western Union is offering a self-service feature so customers can receive funds faster at check-out and transact at 14,000 locations. Western Union has unveiled its...

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Advertising Featured News Videos

MoneyGram Holds the DOR Sacred in Romania

Joshua Hughes

October 5, 2016October 5, 2016

Launching in the UK, Romanian, Belgium, Germany, Italy, and Spain, the MoneyGram effort will feature across all primary media channels. MoneyGram is rolling out a...

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Featured Marketing News

Maidenform Appoints Micaela Erlanger Ambassador

Deborah Joy Peter

October 5, 2016October 5, 2016

As part of her work with the brand, Micaela Erlanger will show the Maidenform woman how to use the new season’s collections. Maidenform has appointed...