Digital Archives | World Branding Forum

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Safilo has stuck a partnership with Stratasys; the eyewear giant will use 3D printing for several key brands like Carrera, Dior, and more. Global eyewear...

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Kia Canada Widens Digital Footprint with Dealertrack

Thomas Ng

November 1, 2016November 1, 2016

The Kia Canada portal will integrate with Dealertrack’s OEM systems to provide users real-time date updates, vehicle inventory, and more. Kia Canada has partnered with Dealertrack...

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Branding Featured News Videos

Wendy’s Digs into North American Freezers for Relics

Olivia Pearce

October 31, 2016October 31, 2016

Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...

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Advertising Featured News Videos

Under Armour Launches Make that Old for Curry 3

Joshua Hughes

October 25, 2016October 25, 2016

Under Armour has launched a push starring Stephen Curry to promote the Curry 3, a shoe which rides on its UA Threadborne technology. Under Armour...

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Featured Marketing News

WestJet Elevates Travel Care with Virtual Assistance

Deborah Joy Peter

October 25, 2016October 25, 2016

For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation. WestJet has unveiled the...

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Featured Marketing News

UGG Adds Flair to Fall with Andreea Diaconu

Deborah Joy Peter

October 24, 2016October 25, 2016

UGG has brought its global women’s ambassador, Rosie Huntington-Whiteley, and Andreea Diaconu together for the brand’s fall campaign UGG has brought together the brand’s first...

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Branding Featured News

Leetchi Adds the United Kingdom to Money Pot

Thomas Ng

October 21, 2016October 21, 2016

To better service its 200,000 UK customers already utilising the Paris-based money collection platform, Leetchi has integrated the GBP. Global online money collection network, Leetchi, has...

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Branding Featured News

Revlon Names Ciara Newest Global Brand Ambassador

Olivia Pearce

October 19, 2016October 19, 2016

Ciara will support the brand’s colour cosmetics and Choose Love push by promoting the Revlon ColorStay Eye and Kiss Balm launches. Revlon has named fashion...

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Mary Kay Empowers Female Entrepreneurs with I Can

Joshua Hughes

October 17, 2016October 17, 2016

Using real people and their stories, the Mary Kay push captures the brand’s values and entails digital, broadcast, outdoor, and print ads. Mary Kay has launched...

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Branding Featured News

eBay Collective to Enhance Shopper Experience

Olivia Pearce

October 17, 2016October 17, 2016

eBay Collective was created for the brand’s 164 million buyers on the lookout for sought-after products from trusted dealers and galleries. Online retail giant, eBay...

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Advertising Featured News Videos

Norton Raises Voice against Cyberbullying with Grey

Joshua Hughes

October 14, 2016October 15, 2016

Norton draws attention to cyberbullying through a campaign led by Grey San Francisco which urges parents to support their kid sufferers. Global cybersecurity giant, Norton, has...

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Branding Campaigns Featured News

David Yurman Adds Fall Sparkle with Bruce Weber

Olivia Pearce

October 14, 2016October 14, 2016

David Yurman has taken the disruptive advertising approach for its latest campaign which features a short film series by Bruce Weber. Luxury jeweller, David Yurman,...