Digital Archives | World Branding Forum

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Currently in its ninth year, the Subaru Share the Love programme returns with five new spots featuring more real stories from real people. Subaru of...

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Branding Featured News

Lego Debuts World’s Largest Retail Store in London

Olivia Pearce

November 17, 2016November 18, 2016

The largest Lego store opens in Leicester Square, with a focus on inspiring creativity through new experiences and interactive workshops. Global play materials giant, the...

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Featured Marketing News

Marc Jacobs Picks Kaia Gerber for Spring 2017 Push

Deborah Joy Peter

November 17, 2016November 17, 2016

Kaia Gerber has been appointed the newest Marc Jacobs ambassador. She is representing the brand in its spring advertising campaign. Premier beauty marque, Marc Jacobs,...

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Branding Campaigns Featured News Videos

ShopBop Stars Lucy Hale in #HolidayHowTo Push

Olivia Pearce

November 15, 2016November 15, 2016

The holiday campaign by ShopBop will entail weekly features starring celebrity ambassadors such as Kate Bosworth, Lucy Hale, and more. Premier online shopping destination for...

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Ruder Finn Hires James Walker for Digital Strategy

Anisha Kapoor

November 15, 2016November 15, 2016

James Walker will lead social engagement and digital strategies designed to raise corporate reputation, executive visibility, and more. Ruder Finn has named James Walker (pictured) to...

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Advertising Featured News Videos

Lexus Brings Back a Festive December to Remember

Joshua Hughes

November 14, 2016November 14, 2016

Lexus is set to roll out a series of radio, print, and digital executions in conjunction with its annual ‘December to Remember’ campaign. Lexus is...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...

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Advertising Featured News Videos

Febreze Makes 12 Stinks of Christmas Comeback

Joshua Hughes

November 10, 2016November 10, 2016

Febreze has launched its latest installation of The 12 Stinks of Christmas, a push from 2015 which starred Glee's Matthew Morrison and Jane Lynch. Febreze...

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Advertising Featured News Videos

Visit Japan Journeys across Europe to Inspire Travel

Deborah Joy Peter

November 7, 2016November 7, 2016

The Japan National Tourism Organisation in London has added to its Visit Japan efforts by launching an ad push targeting 15 countries. The Japan...

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Branding Campaigns Featured News Videos

Christmas Comes Early with eBay Holiday Campaign

Olivia Pearce

November 7, 2016November 7, 2016

Titled The Giver, the spot takes eBay viewers on the emotionally gratifying journey of finding and giving the perfect holiday present. EBay has unveiled a...

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Featured Marketing News Videos

Hanes Ends the Smellfie with Antimicrobial Finish

Joshua Hughes

November 7, 2016November 7, 2016

The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...

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News Technology

MoneyGram Partners with Bank of the Philippine Islands

Thomas Ng

November 4, 2016November 4, 2016

The collaboration strengthens the digital footprint of MoneyGram in the Philippines, one of the world's largest remittance markets. MoneyGram has inked a partnership agreement with the Bank...