Digital Archives | World Branding Forum

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The latest Bauer Hockey push stars Jonathan Toews of the Chicago Blackhawks and Auston Matthews of the Toronto Maple Leafs. Global equipment manufacturer, Bauer Hockey, has...

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Branding Campaigns Featured News Videos

Vision Direct Saves Holidays with Gizmo the Pug

Olivia Pearce

November 30, 2016November 30, 2016

UK’s Vision Direct has rolled out its 2016 holiday push starring social media sensation, Gizmo the Pug, and new arrival, Cuddles the Cat. UK-based online...

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Natori Enhances Digital Strength with Website Overhaul

Thomas Ng

November 30, 2016December 1, 2016

Natori is beefing up its digital presence with a website redesign, a move executed in partnership with BigCommerce and Groove. Luxury brand, Natori has introduced...

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Featured Industry News Technology

Roche Bobois Hands Digital Business to Maxus in the UK

Thomas Ng

November 29, 2016November 29, 2016

French luxury furniture group, Roche Bobois has awarded its digital performance business in the United Kingdom to Maxus Performance. Roche Bobois has appointed Maxus Performance...

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Snickers Jumps into the Ring with WrestleMania 33

Thomas Ng

November 28, 2016November 28, 2016

In line with its renewed sponsorship of the franchise, Snickers will receive broadcast and digital exposure to connect with WWE’s global fan-base. Confectionery giant, Snickers,...

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Advertising Featured Industry News

Eurobest Debuts Digital Craft and Creative Data Awards

Joshua Hughes

November 28, 2016November 30, 2016

For the upcoming eurobest Festival of Creativity, leading European brands will bring industry insights, trends, and ideas to the stage. With two days to go...

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Branding Featured News

Chupa Chups Inks Airheads Campaign Partnership

Olivia Pearce

November 25, 2016November 25, 2016

Chupa Chups Airheads has inked a strategic deal with Global Media to promote its sponsorship of the Jingle Bell Ball and drive awareness. Perfetti Van...

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Japan’s All Nippon Airways Appoints Hill+Knowlton

Deborah Joy Peter

November 23, 2016November 23, 2016

Hill+Knowlton has been selected as the firm that handles the US-focused push by All Nippon Airways, which is currently underway. Following a competitive pitch, All...

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Featured Marketing News Videos

Express Unveils Holiday Push Starring Karlie Kloss

Deborah Joy Peter

November 22, 2016November 22, 2016

Fashion retailer, Express, has launched its holiday campaign with Karlie Kloss and a special cast dubbed the Expressionists. International fashion retailer, Express, has rolled out...

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Ogilvy PR Names Digital Content and Social EVP

Anisha Kapoor

November 22, 2016November 22, 2016

Ogilvy PR has appointed Aleena Abrahamian to the role of Executive Vice President, Digital Content & Social for its West Coast business. Ogilvy PR has...

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Branding Campaigns Featured News Videos

M&S Unveils Mrs Claus in UK Christmas Campaign

Olivia Pearce

November 21, 2016November 21, 2016

M&S UK has unveiled its Christmas with Love push featuring Mrs Claus, an icon created to resonate with the expectations of customers. M&S recently rolled out...

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Advertising Featured News

Cannes Lions Records Big Tweaks with Smaller Juries

Joshua Hughes

November 21, 2016November 21, 2016

For 2017's Cannes Lions Festival visiting France in June, smaller juries will feature to improve the quality of discussion inside the jury room. Cannes Lions...