Digital Archives | World Branding Forum

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Papa John’s has added to its menu with its Bacon Cheddar and Wisconsin Cheese Stuffed Cheesesticks nationwide release. Papa John's is ushering in the NFL...

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Helly Hansen Debuts Digital-First Campaign with Alive

Thomas Ng

December 23, 2016December 23, 2016

Helly Hansen has launched a campaign to promote its ‘alive’ message for markets including the UK, US, Canada, Sweden, and Norway. Helly Hansen has launched...

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Branding Campaigns Featured News

British Airways Launches BA Holidays for January Sale

Olivia Pearce

December 23, 2016December 23, 2016

British Airways has rolled out a major push to promote its biggest sale of the year, with discounts on flights to more than 100 destinations....

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Featured Marketing News Videos

Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Branding Campaigns Featured News

Pantene Names Priyanka Chopra Global Ambassador

Olivia Pearce

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

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Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

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Featured Marketing News

L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...

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Featured Marketing News Videos

Lagavulin Spreads Holiday Cheer with Nick Offerman

Deborah Joy Peter

December 12, 2016December 12, 2016

Lagavulin has teamed up with Nick Offerman for a New Year’s special, inviting revellers to party at home with its My Tales of Whisky series....

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Advertising Featured News

KFC Releases Special Album for Nashville Hot Chicken

Joshua Hughes

December 12, 2016December 12, 2016

Produced and performed by Fred Armisen, KFC has rolled out its Nashville Hot record to celebrate the brand’s Nashville Hot Chicken. KFC has released an...

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Advertising Featured News

ShopBop #HolidayHowTo with Kate Bosworth Starts

Joshua Hughes

December 5, 2016December 5, 2016

The #HolidayHowTo push by ShopBop has begun the series starring Kate Bosworth, and will feature a strong digital and social presence. ShopBop, the premier online...

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Featured Marketing News

UPS Canada Delivers Holiday Message in a Parcel

Deborah Joy Peter

December 5, 2016December 5, 2016

The push allows selected UPS Canada shippers to share personalised greetings. Fan can enter a Facebook contest for a chance win the deal. UPS Canada...

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Featured Industry News

Eurobest Concludes with 2016 Winners Unveiled

Anisha Kapoor

December 5, 2016December 5, 2016

For eurobest, 116 jury members from across Europe selected the best work during the three-day event, with this year’s winners announced. The eurobest Festival of...