Digital Archives | World Branding Forum

Read Time:1 Minute, 22 Second

KLM has unveiled a virtual baggage check service on Messenger that allows its iPhone-using passengers to check their hand luggage size. KLM has introduced a...

Read Time:1 Minute, 37 Second

Advertising Featured News Videos

Calvin Klein and Amazon Drive ‘Phygital’ Buzz

Joshua Hughes

October 4, 2018October 4, 2018

Extending its 2018 Calvin Klein Jeans global ad campaign experience, the brand is partnering with Amazon for an immersive activation event. Calvin Klein is combining...

Read Time:1 Minute, 30 Second

Campaigns Featured News Videos

Luxury Card Stars Lily Aldridge in Campaign

Deborah Joy Peter

October 4, 2018October 4, 2018

Luxury Card has engaged model, Lily Aldridge, for the latest executions around its Experience More push. She appears in TV and digital spots. Re-energising its...

Read Time:1 Minute, 26 Second

Branding Featured News Videos

PayPal Scores Global Deal with Phoenix Suns

Olivia Pearce

October 3, 2018October 6, 2018

PayPal is official payment partner for three Suns brands and first jersey patch partner of Arizona’s original professional sports franchise. PayPal has inked a global...

Read Time:1 Minute, 27 Second

Campaigns Featured News Videos

Hilton Betters Expectations with Anna Kendrick

Deborah Joy Peter

October 2, 2018October 6, 2018

Hilton has created a push starring television's Anna Kendrick which promotes peace of mind through Honor points, perks, and price. Hilton has chosen Anna Kendrick...

Read Time:1 Minute, 19 Second

Branding Featured News Videos

Toshiba Unveils New Global Brand Identity

Olivia Pearce

October 2, 2018October 6, 2018

Returning to its core values and brand heritage, Toshiba has launched a refreshed global brand identity across all of its markets worldwide. A restatement celebrating...

Read Time:1 Minute, 9 Second

Advertising Featured News

Dunkin’ Elevates Coffee Focus with New Name

Joshua Hughes

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...

Read Time:2 Minute, 10 Second

Huawei Helps Tunisia Promote Industry’s Digitalisation Development

Thomas Ng

August 3, 2018

Prime Minister of Tunisia expresses hope to increase cooperation with China and welcomes more Chinese companies, like Huawei, to invest, develop and succeed in Tunisia...

Read Time:2 Minute, 36 Second

Industry Marketing

PMX Agency Launches Marketplace E-Commerce Solution

Anisha Kapoor

May 25, 2018

Marketplace e-commerce solution by PMX Agency to help clients navigate increasingly critical marketplace landscape PMX Agency announced that it has launched an expanded Marketplace E-Commerce...

Read Time:2 Minute, 59 Second

Advertising Industry Public Relations

Publicis Groupe Unveils Marcel Named after Its Founder

Anisha Kapoor

May 24, 2018

Marcel to accelerate the transformation of Publicis Groupe from a holding company to an 80,000-person enterprise platform Publicis Groupe today unveiled Marcel—named after founder Marcel Bleustein-Blanchet—an AI-powered...

Read Time:1 Minute, 46 Second

Sprint Partners With Scopeworker On Multi-Billion Dollar 5G Deployment

Thomas Ng

May 22, 2018

Sprint aims to digitise its supply chain and save cost, time, and quality efficiencies by utilising Scopeworker software Supply chain digitisation software, Scopeworker, has announced...

Read Time:2 Minute, 30 Second

Industry Marketing Technology

Publicis.Sapient Partners with RPA Firm UiPath

Anisha Kapoor

May 18, 2018

UiPath partnership will enable business transformation through reduced integration overheads, rapid ROI, and elimination of manual processes Publicis.Sapient, part of Publicis Groupe and an advanced digital...