Digital Archives | World Branding Forum

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OPPO has rolled out a campaign for India. Titled Your Best Diwali Gift, it features the F9 Pro Starry Purple and stars television's Kiara Advani....

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Air China Welcomes Brits to Land Their Dreams

Joshua Hughes

November 6, 2018November 6, 2018

Air China has launched an advertising push in the United Kingdom to inspire British globetrotters to fulfil their travel goals through the airline. Air China has...

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Carvana Breaks the Internet with Ralph

Olivia Pearce

November 5, 2018November 7, 2018

Carvana and the characters from Disney’s Ralph Breaks the Internet are joining forces for a multi-channel campaign to make car-buying fun. Online used car retailer,...

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Wrangler Slips into Retro Fit with Jon Pardi

Deborah Joy Peter

November 1, 2018November 1, 2018

Wrangler has secured Jon Pardi as the brand ambassador for its Retro collection and marketing push developed for the United States. Denim and casual apparel...

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Kia Revs Up Forte Passion with Flor De Toloache

Joshua Hughes

November 1, 2018November 1, 2018

Kia enlisted all-female Mariachi band, Flor De Toloache, to celebrate the triumphs of Latina entrepreneurs via with its 2019 Forte campaign. Kia has launched a...

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EBay Offers 11 Days of Early Holiday Shopping

Anisha Kapoor

November 1, 2018November 1, 2018

Online retail giant, eBay, has debuted a push to promote its holiday deals. Titled It’s Happening, the effort runs on television and digital. Online shopping platform,...

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Modasana Names Cecilia Rodriguez Ambassador

Olivia Pearce

October 31, 2018October 31, 2018

Stockings company, Modasana, has named Argentinian model, Cecilia Rodriguez, its ambassador to drive visual branding around its products. Premium Italian stockings and tights brand, Modasana,...

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ASICS Debuts Next Phase of I Move Me Push

Joshua Hughes

October 30, 2018October 30, 2018

The new ASICS campaign taps a cast of storytellers to share stories inspired by movement. It entails a robust digital and social footprint. ASICS has...

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Nordstrom Delivers Gifting Pleasure to Shoppers

Olivia Pearce

October 30, 2018October 30, 2018

Nordstrom has unveiled a holiday campaign. Dubbed Let’s Go Gifting, it features digital, social, print, outdoor, and broadcast executions. Nordstrom has created a new promotional...

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Gap Spreads Holiday Love with Leon Bridges

Olivia Pearce

October 26, 2018October 26, 2018

Global fashion marque, Gap, has partnered with singer-songwriter, Leon Bridges, to spread holiday cheer with a fun brand campaign. Apparel giant, Gap, has come up...

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Shiseido Seals The Party Bus Story with a Kiss

Deborah Joy Peter

October 26, 2018October 26, 2018

Shiseido has unveiled the second installation to its original web series, The Power of Makeup. The new film offers an immersive experience. As part of...

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Listerine Puts Ready Tabs Where the Mouth Is

Anisha Kapoor

October 26, 2018October 26, 2018

Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push. Listerine has...