Digital Marketing Archives | World Branding Forum

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Sammy Networks Distributes "Ramen Soul," English Version of Popular Smartphone Game "Ramen Tamashii" with Over 5 Million Downloads Sammy Networks Co., Ltd. – a digital...

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Advertising Industry Marketing News

Nielsen And Video Research to Deliver Digital Audience Measurement

Anisha Kapoor

January 6, 2017January 6, 2017

Newly formed Partnership will Create an Audience Measurement Metric which Integrates Methodologies for Internet Advertising, Content and Video Nielsen and Video Research Ltd have established...

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Branding Featured News Technology

Worldhotels Returns from Digital Makeover with New Look

Thomas Ng

October 7, 2015October 7, 2015

The rehash of its official group website is aimed at beefing up user interactivity, online security, and marketing communications to heighten the brand experience Global hospitality...

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News Social Media Technology

SocialBro Unveils Personality Insights to Enhance Twitter Advertising

Thomas Ng

September 24, 2015

The Twitter marketing solutions provider’s new platform allows advertisers to execute stronger campaigns using better targeting and greater relevance London-based Twitter marketing platform, SocialBro, has rolled out its latest...

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Branding Campaigns Featured News Videos

Ameriprise Financial Gets Smart with Be Brilliant

Joshua Hughes

September 21, 2015September 21, 2015

The brand continues to promote lasting relationships between its advisors and investors after 121 years and is using a rigorous campaign to drive the message home American asset management and...

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Branding News Technology

Purch Adds Active Junky to Cart for Outdoor Business

Thomas Ng

September 21, 2015September 21, 2015

Consumers will enjoy a suite of loyalty incentives for each outdoor gear purchase across more than 100 stores via the Active Junky website Digital content and commerce company, Purch, has...

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News Social Media

News Corp Logs On with Unruly to Grow Digital Business

Thomas Ng

September 16, 2015

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to enhance...

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News Public Relations

Ogilvy PR Takes Over ConceptPR to Optimise on Market Opportunities in Brazil

Anisha Kapoor

September 11, 2015

The PR and digital content firm merges with Ogilvy PR to amp up integrated communications for the agency's clients in Brazil Ogilvy Public Relations, a...

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Advertising News

Automate Ads Enhances Advertiser Offerings with Automation Tasks

Thomas Ng

September 10, 2015September 11, 2015

Automation of management and optimisation of existing campaigns by Facebook and Google Adwords advertisers now enhanced Automate Ads, the Y-Combinator-backed digital advertising automation company, has...

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News Technology

WPP-Adobe Marketing Technology Partnership Sees Next Level Elevation

Thomas Ng

September 9, 2015

The expanded strategic partnership now entails a coalition of specialist WPP agencies dubbed the WPP-Adobe Alliance WPP, the world’s largest communications services group, has announced the...

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Marketing News

Accenture Acquires PacificLink to Boost Digital Marketing & Commerce Capabilities in Greater China

Anisha Kapoor

July 9, 2015July 9, 2015

Move strengthens Accenture Interactive’s ability to help CMOs and CIOs bridge the gap between marketing and digital technologies in growing region Accenture has increased its...