Design Archives | World Branding Forum

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H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann. H&M has secured...

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Advertising Featured News

WPP Reveals Plans for Thjnk Acquisition in Germany

Deborah Joy Peter

July 14, 2017July 14, 2017

WPP will acquire Hamburg-based thjnk, a creative group specialised in advertising, design, and corporate publishing, with offices in six cities. WPP has plans to acquire...

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Featured Marketing News

Pottery Barn Unveils Updated Store Concept in Seattle

Anisha Kapoor

July 13, 2017July 13, 2017

Pottery Barn, under Williams-Sonoma, has opened its new University Village store in Seattle, which offers fresh designs and free solutions. Pottery Barn has re-opened its...

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Branding Featured News Videos

Fender Strikes a Chord with Country Music’s Brad Paisley

Olivia Pearce

July 12, 2017July 14, 2017

Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...

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Branding Featured News

Nike Vision Focuses on Performance with New Shades

Olivia Pearce

July 7, 2017July 24, 2017

Set for global release in September, Nike Vision has debuted two new performance sunglasses variants: the Hyperforce and Hyperforce Elite. Nike Vision has added to...

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Featured Marketing News

Electrolux Expands Footprint with Best Takeover

Anisha Kapoor

July 7, 2017July 19, 2017

Consumer electronics heavyweight, Electrolux, will acquire Best, a home solutions brand specialised in the design of kitchen hoods. Electrolux has agreed to acquire Best, a...

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Featured Marketing News

Hilton Garden Inn Heads to Shangri-La in Yunnan

Anisha Kapoor

July 4, 2017July 4, 2017

Featuring a Tibetan design style, the Hilton Garden Inn Shangri-La is the third internationally-branded hotel in the city by the marque. Hilton Garden Inn has opened...

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Campaigns Featured News

ITTIZ Makes Money Funny in New Marketing Push

Joshua Hughes

July 3, 2017August 14, 2017

Targeting Shenzhen’s biggest businesses for a lesson on thinking creatively, ITTIZ created a push involving red packets, but with a twist. As part of a...

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Branding Featured News

The Broadview Hotel Reinvents Toronto Classic

Olivia Pearce

June 30, 2017July 12, 2017

The Broadview Hotel in Toronto has seen a complete makeover, with new life breathed into the Canadian property’s 126-year-old façade. The Broadview Hotel, a tie-up between...

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Featured Marketing News

Nobu Hotels Expands Brand Footprint into Europe

Anisha Kapoor

June 29, 2017July 1, 2017

Nobu Hotels has expanded into Europe, with the hospitality group set to launch its first two properties across the region in London and Ibiza. Nobu...

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Featured Marketing News

Delta by Marriott Scales Up in Canada’s Toronto

Deborah Joy Peter

June 28, 2017June 30, 2017

Delta by Marriott has relaunched its property in Toronto following a refurbishment exercise. The move supports its expansion plans. Delta by Marriott in Toronto has...

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Featured Marketing News

Skechers USA Launches Superstore at Ontario Mills

Anisha Kapoor

June 28, 2017June 29, 2017

Skechers USA has introduced its largest mall-based factory outlet store to date in California. The outlet houses about 50,000 pairs of shoes. Skechers has opened...